Strategic Marketing Management, 8th Edition

I reviewed the 6th edition of this book over 3 years ago, giving it 5 stars. This 8th edition - with important updates (not just to keep the publisher happy) - still merits a solid 5 stars in my view. As I originally wrote in reviewing the 6th edition, this is a worthwhile management handbook for any executive - marketing or otherwise - who wants to understand marketing without the hype. It focuses on the principles of marketing management - formulating, executing, and tuning strategy and tactics. It is all meat, and no fat, containing neither fluff nor 5-step "how to" formulas that are so disappointingly popular in marketing releases. Chernev's contribution to the field of marketing can be summed in neatly in one word: Frameworks. He takes abstract concepts and melds them together into sensible, structured frameworks that shows how the concepts and principles fits - and work - together. It is a tight, well-organized work - now a heftier 265 pages. Chernev sees marketing as a structured, disciplined business function. He gets good marks for making his case. Distilling 40 years of marketing research and theory, the book crystallizes it into a presentable and logical format. It is not a quick or necessarily easy read: it has a decidedly academic bent, though those who enjoy Drucker and Porter will find it highly readable. It should serve any marketing practitioner well as a solid marketing handbook.

I used this book for my marketing class. Concepts are explained clearly and simply, and this would be a valuable as an introductory book for someone just starting to dive into marketing.

Academic book. Very good for understand the branding core concepts. The paper quality is very bad. Is the cheapest paper that I have ever seen! The content 5 Stars. The paper 1 Star!

I bought this book for my Masters MBA class. It's great!

Very thorough book with excellent marketing frameworks and helpful conceptual graphics. I recommend this book for students and marketing practitioners alike.

Great book, excellent explanations, very conscise

This was assigned for my undergrad survey course on marketing management at Columbia as our primary textbook. Our only other readings were Harvard case studies. I am not a business major or concentrator and even I could tell that this seemed to be lacking or was severely redundant in many spots.

Well structured and easy read, this is a textbook for my marketing class but I could breeze through chapters without too much work

Among 20 books of strategic marketing that I have at home and I got for my PhD this one is the best by far Very useful for both practitioners and MBA students. For undergraduates maybe it’s a little bit complex but still an amazing book