Natural Instincts Demi-Permanent Hair Dye, 7A Dark Cool Blonde Hair Colour, Pack of 1

Not blonde enough

My natural hair colour is a mid to dark brown. Previously I had demi permanent colour at the hairdressers. Couldn't afford foils etc so it was just one colour all over. As I went more grey, it looked more orange in some light. So I decided to stop colouring my hair 3 years ago. It was very grey underneath, and as I like to wear my hair up, this was the main colour that was seen. A smattering of silver/ grey throughout, but predominantly grey at the front, and I was getting fed up with looking grey. I can't afford grey blending, but thought if I used a ash blond semi permanent, that would just colour the grey, and give me the look of expensive (!) highlights, without the cost. I had read if you choose an ash tone it looks less orange. Once applied all over, I left it for 20 mins. I am happy with the results, but it's not what I was aiming for, which was blond highlights. When this washes out, I'm going to try the same again but with a lighter ash blond semi - permanent, if I can find one.

Love this dye. Heads up though as I know the "blonde" descriptor in 7A Dark Cool Blonde has the potential to lead to some heartache for those who don't know that a level 7 dye, and especially a 7 ash, is going to come out VERY dark. Hair is generally blonde (yellow) in the level 8/9/10 range. 7 is a dark, dark blonde/light brown and then ash tones make it appear even darker than a more golden/neutral dye would, so this will make your hair an ashy greyish brown for the first several washes. Don't panic! Go lighter if you want a true blonde (and your hair has been lightened to a level 8-10 first)

Made my hair orange

Im very happy with this hair color. Im about 65% grey & it covered them! Plus, my hair felt softer after coloring with this product than anything I’ve used before. I used 7A. Initially it came out a light/medium brown. A little darker than planned, but I know it will fade over time. I also left it on 40 minutes b/c I have resistant greys. Will definately buy it again!

The new dark cool blonde is a lot darker than the previous dark cool blonde product. I do like this product but was shocked at how much darker the dark cool blonde was on my husband's hair. I use Medium Brown and have used it for years. It is very gentle on the hair - doesn't dry it out. My hair is just as shiny and natural looking after using this product. I will always use the Brown colors on my hair but will buy a lighter blonde next time.

A little darker color than expected but will probably order it again, covered the grays well