THE GRADUAL Illuminating Self Tan Lotion (250 ml) Self Tanning Skin Care with Gradual Glow, Cruelty Free & Vegan

I'm on my second bottle of this stuff. It's great, just use like a moisturiser and you get a lovely golden/ natural looking tan. No orange at all. It doesn't take too long to develop and can easily be topped up. It's quite pricey so I wait for the sale but definitely worth it. After a while there's a slight 'biscuit' smell so beware of that but it's not overly bad! Love this brand even bought their face tanning drops and they are excellent as well. Highly recommend as it's so easy to apply and never any streaking..

This is a great gradual tanning lotion. I put on with a tanning mist after noticing my palms were starting to take on the tan. Tanned at night on alternative days, dry within minutes, no residue on clothing or bedding or unpleasant smell. Built the tan up over 2 weeks before heading on holiday. Good natural colour and would recommend and buy again.

Feels lovely going on and beautiful colour. But unfortunately still has the dreaded fake tan smell when developing.

I bought this after reading a very favourable Which? review, and wasn't disappointed. I would recommend it for anyone wanting a light, natural- looking tan, rather than a very deep/dark one. Couldn't be easier to apply: it's thin, goes on just like a moisturiser, so no need for a mitt, and after 2 hours you see the finished colour, which can be darkened by another application. Very slight perfume, not intrusive, and colour seems to fade naturally after a couple of days. I only used it for legs, but because it's so easy to apply and control intensity of the colour one coat at a time, I believe it could be used with confidence on any other areas. Really happy with the product and you only need a small amount each time, so very economical as well. A real winner, though not for those seeking deep colour.

Super easy to apply, smells great and rarely streaks. What I love the most is the colour and how evenly it fades. Will forever rebuy!!

I bought this after seeing it listed in an article about gradual tan and was drawn to the fact it was described as having a lovely smell and not like the normal fake tan products . I applied with a fake tan mitt ( which I have used in the past for other tans) . It has been well over a year since I have used it . I was immediately struck by the fact that I could smell the normal fake tan smell - and thought it could be the mitt . The instructions explained it took 2 hours to develop . I thought this was strange for a gradual tan - I assumed it was a daily moisturiser tan . I applied after my shower and was also struck by the heavily moisturising nature of the product; I definitely didn’t want to get dressed straight away . My skin felt quite damp still . I eventually dressed . Throughout the day I noticed it getting darker and darker - and so I was surprised as I thought that gradual tan was more subtle . It is the next day and I have just bathed and dried . It is a nice natural looking tan. However - there are a couple of little streaks . I thought I had been careful with my hands , but they are pretty dark . The smell of fake tan has really faded. So that’s good . My conclusion is that this is a normal tanning product - it does give a nice colour , the smell is not any different to a good quality normal tan product ( it is , it would seem , impossible to have a fake tan product without the fake tan smell - whatever the claims - and to be fair it was the article I read which said it didn’t smell , not the marketing for the product.) It comes as a tanning milk - so it goes on clear and so this makes it more difficult to assess for patches and streaks . The colour does start to change quite quickly and it is very much full of moisture - which is nice in someways , but not if you want to dress quickly . Having said that , I had a white and blue stripey fitted long sleeve on , and it didn’t transfer any colour at all onto that - so that’s good . In conclusion - this is a normal tanning product - it’s not one of the daily moisturisers with a bit of gradual tan . It does give a nice colour , but you need to be careful , just like any tanning product ! I tried to upload photos but it kept crashing ! Might try later on .

I tan dark in the sun. This year I decided not to use sun. I was concerned this might not tan enough. But..It has given me a lovely natural tan. It’s a milk not cream. I did Not as dark as I would in the sun, but that would look too much. ( I go deep dark brown on my legs) this was enough colour to look natural & could be used for a year round glow. It definitely looks more tanned on my legs, but that’s usually for me. prepared skin well & built up tan over 4 days. I went away for 4 nights & wanted it to last, without fussing. I did top up my face tan x1 But it lasted with barely any fade. Key! Don’t forget to keep moisturising properly daily to maintain. I use 7 day body cream, for prep & after care. Not recommended. I have skin the drinks it up. So this works. Great for maintenance. It’s a little bit pricey £££ ++ 😢 I moisturise knees, ankles & other dryer areas, that might grab the tanner more, lightly ‘just before’ applying. This works well for me

Just started using it smells and feels nice

ottimo prodotto, facile da stendere, profumazione gradevole. non fa chiazze

This product is Fabulous!!! Spreads beautifully very milky and a natural tan overnight or with in 4-5 hrs and not streaky!!2nd time buying!! Doesn’t look like a fake tan!!

This is the best progressive tanner that I have ever used…and I have a very white skin! Its texture is fluid and easy to apply. As with any tanning cream you have to apply evenly and really pay attention to the application to have an even finish. I use my hands to feel the application and really focus on rubbing it in all over with even amounts each time. Then I wash my palms with a brush.I love that it does not make darks spots darker and that it does not transfer to cloths and sheets. So happy to have found this product!

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Einfach toll!! Keine streifen!! u. die haut ist zudem mit feuchtigkeit versorgt!!