What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

Loreal Paris Superior Preference Luminous Fade Defying Permanent Hair Color

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Description

✨ Own your glow with fade-defying brilliance!

COMPLETE CARE KIT - Includes color gel, developer crème, shine protect conditioner, and gloves for an effortless, all-in-one experience.
LONG LASTING RADIANCE - Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—no fading, no compromise.
PRECISION NO DRIP FORMULA - Gel texture ensures mess-free, exact application for salon-quality results at home.
GRAY COVERAGE CONDITIONING - Superior gray coverage combined with conditioning agents leaves hair silky, shiny, and resilient.
TRUSTED INNOVATION SINCE 1973 - Backed by decades of L’Oreal Paris expertise, blending cutting-edge tech with premium quality.

L'Oreal Paris Superior Preference Medium Golden Brown 5G is a permanent hair dye kit featuring a no-drip gel formula and a UV-filtered, Vitamin E-infused conditioner. Designed for all hair types, it delivers rich, luminous color with superior gray coverage and conditioning that lasts up to 9 weeks. The kit includes everything needed for a professional, mess-free application at home, backed by decades of trusted innovation.

Specifications

ASIN	B00006JN4S
Best Sellers Rank	#151 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Color	5G Medium Golden Brown
Container Type	Box, Bottle
Customer Reviews	4.5 out of 5 stars 55,800 Reviews
Full Cure Time	25 Minutes
Hair Color Permanence	Permanent
Hair Type	All
Item Form	Liquid
Item Weight	0.01 Kilograms
Manufacturer	L'Oreal Paris
Manufacturer Part Number	071249253083
Material Features	Fade-Defying, Shine, Ammonia Free
Material Type Free	Ammonia Free
Model Number	071249253083
Number of Items	1
Package Information	Box, Bottle
Product Benefits	Hair Coloring, Fade-Defying
Recommended Uses For Product	Softening
Suitable Hair Color	All Hair Colors
UPC	071249253083
Unit Count	1 Count

Reviews

C**O

12.04.2026

D**A

6.03.2026

R**E

29.04.2026

A**N

22.03.2026

V**A

9.04.2026

J**D

22.11.2025

P**N

22.04.2026

E**E

19.04.2026

K**M

18.06.2020

K**I

10.12.2023

C**R

14.02.2026

A**A

20.04.2026

P**E

8.09.2025

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Buy anything from 5,000+ international stores. One checkout price. No surprise fees. Join 2M+ shoppers on Desertcart.

$32.01

Duties & taxes included

In stock

Sold byAmazon British Virgin IslandsDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to British Virgin Islands.

Secure transaction

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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Golden Brown 5G, 1 Hair Dye Kit

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