Cha Cha Chocolate Toothpaste - Chocolate Ice Cream Flavor- Naturally Delicious - No Artificial Colors - Gluten Free - Not Harmful If Swallowed Accidentally - Kids Friendly - 4.2 oz

If you want your kids to brush their teeth without you shouting or begging them, get them this toothpaste. It has a sweet flavour with the recommended fluoride.

I never leave reviews but need to on this one. The kids freaking love this toothpaste. It smells delicious and tastes wonderful. Also I have no kids. I am the kids. I'm a grown ass woman pushing 50 using chocolate freaking toothpaste.I hate how minty toothpaste tastes and it burns the hell out of my mouth. This doesn't have a weird frothy thing like some other non minty toothpastes sometimes have.If you struggle to get your kids to brush their teeth then try this. It's ridiculously expensive but it's a full size tube. Or if you're just a chocoholic like me then do yourself a favor and buy this stuff. You won't be disappointed. Like if there was an award for the most indulgent ridiculousness that you can buy, this would be it. This is the stuff of legends. Seriously, just try it. OMG it's so good. If I would have had this as a kid I would never have had any cavities. And after you brush your teeth in the morning, your coffee or water or whatever doesn't taste like crap. You can't beat that. If this is ever discontinued I'll be devastated.Or for all you healthy people out there trying to cut calories and avoid the sweets, it's almost as good as actually eating a gigantic Toblerone.

Hallelujah, a toothpaste my kid doesn't hate!! The chocolate flavor is great, and he's actually asking to brush his teeth every day now instead of fighting me! No major problem with him swallowing it (he's 5), but I do remind him every time and keep a close eye. Every single time he brushes he goes "mmm yummy!" And he doesn't mind continuing until the timer runs out!Seriously, this toothpaste is a GAMECHANGER!! Thank you for developing it for picky kids!!

Bought this for my Granddaughter who dislikes mint toothpaste, she loves this and happily cleans her teeth - no fuss - happy Mum.

I bought this chocolate flavor and the vanilla flavored icecream toothpaste to make brushing tooth just a little easier. My children are older so they understand that eating it will make you sick so it is not an issue. But another parent complained about their kid eating it. I would say you would have to keep it away from them then until it's time to brush. Throwing it away because it tastes so good that your child is trying to eat it is a clue that it actually works. If your kids are fine brushing all the time and you don't have sound like a broken record saying, "BRUSH YOUR TEETH" then awesome you hit the jackpot. I have not I am always busy and as a single working student and mother, I will try anything to make my job just a little bit easier. I thought the price was expensive for toothpaste compared to regular toothpaste but it is worth it.*Taste: It tastes like chocolate shake and it does not taste like mint at all. I have tasted other chocolate toothpaste and they tasted like mint toothpaste with artifical chocolate mixed it. Didn't work. I tasted it too and we brushed our teeth together and I honestly wanted to swallow it because I felt like I was eating a chocolate shake. This is awesome my kids literally said they couldn't wait until the next time they brush their teeth.*Smell-It smells like artificial chocolate so it threw me off because I thought it was going to taste bad due to the smell. It didn't and I was thinking of using this one for myself. For now, we only got the chocolate so I will update it when we get the vanilla. I favor vanilla though and I still liked this one so I can't wait.*Package: I had no issues with tears or holes in the product like another customer had but I didn't like that it came in bag. Yes, it was bubble wrapped but I think this should of bee in a box because if something heavy is placed on top it will bust open.Conclusion:I would definitely recommend this toothpaste it tastes like ice cream/shake, it doesn't have a minty aftertaste, it makes getting your kids to brush their teeth much easier. Most kids aren't like the commercials and jump for joy when it is time to brush their teeth (unless they get an allowance or reward for that or something). They see it as a chore and you know what so do I. I will admit it and I will probably be using this with my kids from now on because you don't have to be a kid use this. I am so glad I finally found a product that tastes just like it claims. If you are afraid of your child eating it I would just say you might have to keep it in the medicine cabinet but I think that getting it down each time for them to use it outweighs having to practically bribe them to brush their teeth. I don't but I kinda feel like I might sometimes. I mean allowances and rewards are bribes so yeah :)