pring Organic Hojicha - Smooth Roasted Green Tea Powder, Antioxidants, Low Caffeinie, USDA, Vegan, NON GMO Japanese Masters Roast

I’m a huuuuuge hojicha fan, I almost want to gate keep this! Incredibly worth the price, the quality of the powder is equivalent to the ones I buy back in Asia. Tastes authentic and I love making homemade lattes at home for myself and for my guests as well

Good quality with very strong earthy and nutty flavour! The hotter the water the stronger the flavour.

Quite a strong heavy and smoky hojicha flavour ~ not my preference but may be good for those who prefer that!

taste is warm and nutty, very nice will buy again

good flavour , worth the money , good color and quality, but i just feel like there are some aftertaste

The powder comes in a sealed bag, tucked inside a tin with a snug-fitting lid. Its colour is a deep, rich amber, much like burnt caramel. The texture is fine and smooth, without any lumps, and it gives off a nutty, slightly smoky aroma with hints of caramel and roasted chestnuts. There is no mustiness or stale smell—just an inviting scent. When tasted in its powdered form, the tea has a gentle sweetness paired with roasted, earthy flavours and a mild bitterness. It is smooth and lacks the astringency I usually taste in non-roasted green tea powders. Although I haven’t tried toasted green tea before, I can compare it to non-roasted green tea powders like matcha. Brewed, the tea turns a reddish-brown with slight cloudiness and sediment. The aroma is rich, reminiscent of toasted nuts. In terms of flavour, it is mild, smooth, and rounded, with a naturally sweet, roasted taste that lingers pleasantly. Unlike non-roasted green tea, which can be grassy and quite bitter, this tea offers a distinct roasted, slightly vegetal flavour and only a touch of bitterness. The mouthfeel is smooth and silky, with no grit or harsh aftertaste. What I particularly enjoyed is how balanced the taste is—neither harsh nor overly bitter or smoky. It has a warm, comforting quality that regular green tea lacks. Another plus is that it has lower caffeine than unroasted green tea, making it perfect for an evening cup. It also feels gentler on the stomach compared to the sometimes harsh, astringent green teas that can cause me acid reflux and irritation. All in all, I found the roasted green tea enjoyable and would recommend it to anyone who prefers milder flavours.

This tastes absolutely disgusting, it went straight in the bin.

The roasted flavours of this hojicha powder is incredibly smooth and well-balanced, offering a toasty, nutty taste that’s perfect for a calm, relaxing tea break. It’s less grassy compared to traditional green tea, which I personally prefer, and the flavours is deep without being overpowering. One of the things I appreciate the most is the low caffeine content, making it an ideal choice for evening sipping without the worry of staying awake. It has quickly become my go-to drink when I want something warm but not too stimulating. The powder dissolves easily, and I love that you can enjoy it both hot or cold, depending on your mood. The fact that it’s USDA certified organic, non-GMO, and vegan also gives me peace of mind about the quality and sourcing of the product. You can tell it’s crafted with care. Whether you’re already a fan of hojicha or new to it, this product is a must-try for anyone looking for a soothing, delicious tea with a rich roasted flavour. Highly recommended!

This is the best hojicha I’ve tried so far AND it’s organic AND 100g for a GREAT price!!!!! It’s very nutty and smooth! I don’t need to add anything to it to enjoy it and doesn’t taste like bong water. I highly recommend this hojicha!!!!

This Hojicha, tastes the same as when I bought it in Japan and same ceremonial grade quality at a good price! Gen-Z translation: It was so good that it moggs all other hojicha brands on amazon. it's so good that started singing tiki-tiki phonk 🥶.

It tastes so good!!! I was afraid of tasting or smelling something fishy as some people commented but it a pwrfect beginner hojicha. Nutty and roasted, not that bold but not that bland, a perfect balance. it reminds me a bit of dark chocolate. I also heard that theres a bit of a caramel aftertaste but i think because of the milk I used (fresh milk) I couldnt taste it. The colour of the hojicha is dark a good sign of a good hojicha. I dont usually write reviews but this is so good :)))

Very good roasted flavor. Hold up in milk. Good for making latte.

Ok flavor, like a deeper, more earthy green tea. Price is a bit high in my opinion.