What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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L'Oreal Paris Superior Preference Color Care System Dark Ash Brown

Product ID: 50564912

Details

Brand
L'Oreal Paris
Colour
Brown
Hair type
All
Item form
Gel
Material Type Free
Ammonia Free
Material feature
Gel-based with

⏳9 weeks fade-defying color

💧No-drip gel formula

🧴Vitamin E-infused conditioner

$135.13

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Description

🎨 Own your signature shade with fade-defying brilliance!

COMPLETE CARE KIT - Includes everything you need—color gel, developer crème, gloves, and shine protect conditioner infused with UV filter and Vitamin E.
TRUSTED INNOVATION - Backed by L’Oreal Paris’s decades of expertise, combining cutting-edge technology with premium quality for superior results.
GRAY COVERAGE MASTERY - Effectively covers gray hair while conditioning, leaving hair silky, resilient, and full of dimension.
LONG LASTING RADIANCE - Enjoy rich, luminous color that stays vibrant for up to 9 weeks—no fading, no compromises.
PRECISION APPLICATION - No-drip gel formula ensures mess-free, exact coverage for a flawless salon-quality finish at home.

L'Oreal Paris Superior Preference Dark Ash Brown is a permanent hair color kit featuring a no-drip gel formula and a Vitamin E-enriched shine protect conditioner. Designed for all hair types, it delivers rich, fade-defying color with full gray coverage and radiant shine lasting up to 9 weeks, all in a convenient, easy-to-use kit.

Specifications

ASIN	B004C0O2EO
ASIN	B004C0O2EO
Batteries	1 AAA batteries required.
Benefits	Protect color and shine enhancement
Best Sellers Rank	646,076 in Beauty ( See Top 100 in Beauty ) 7,904 in Permanent Hair Colour
Brand Name	L'Oreal Paris
Colour	Brown
Container Type	Bottle
Customer Reviews	4.2 4.2 out of 5 stars (528)
Customer reviews	4.2 4.2 out of 5 stars (528)
Delivery information	We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout.
Full Cure Time	25 Minutes
Global Trade Identification Number	00071249253045
Guaranteed software updates until	unknown
Hair Color Permanence	Permanent
Hair Type	All
Is discontinued by manufacturer	No
Item Form	Gel
Item Type Name	L'Oreal Paris Preference Fade-Defying Shine Permanent Hair Colour 4A Dark Ash Brown 1 Count
Item Weight	0.01 Kilograms
Item model number	071249253045
Manufacturer	L'Oreal Paris
Manufacturer	L'Oreal Paris
Manufacturer Part Number	071249253045
Material Features	Gel-based with Conditioning
Material Type Free	Ammonia Free
Model Number	071249253045
Number of Items	1
Product Dimensions	6.1 x 9.14 x 15.75 cm; 10 g
Recommended Uses For Product	Hair coloring, Grey hair coverage
Set Name	Hair Color Kit
Suitable Hair Colour	Dark Brown
UPC	071249253045
Unit Count	1 count

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$135.13

Duties & taxes included

In stock

Sold byAmazon British Virgin IslandsDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to British Virgin Islands.

Secure transaction

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TrustScore 4.5 | 7,300+ reviews

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