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💋 Matte that moves with you—bold, beautiful, and built to last.
INTO YOU Matte Lipstick EM10 delivers a lightweight, whipped matte finish with 8-hour wear and 24 rich shades. Its unique mud texture ensures smooth application without dryness or flaking, while its dual-use formula lets you create coordinated lip and cheek looks. Ideal for professionals seeking long-lasting, vibrant makeup that keeps pace with their dynamic lifestyle.















| ASIN | B09MSWDM3G |
| Additional Features | Highly Pigmented, Long Lasting |
| Age Range Description | Adult |
| Best Sellers Rank | #124,167 in Beauty ( See Top 100 in Beauty ) #1,790 in Lipstick |
| Brand | INTO YOU |
| Brand Name | INTO YOU |
| Color | EM10 |
| Colour | EM10 |
| Container Type | Tube |
| Coverage | Full |
| Customer Reviews | 4.1 out of 5 stars 398 Reviews |
| Finish Types | Matte |
| Finish type | Matte |
| Is the Item Heat Sensitive? | No |
| Item Dimensions | 23 x 23 x 73 millimeters |
| Item Form | Stick |
| Item Weight | 0.03 Kilograms |
| Item form | Stick |
| Lip Color Type | Lipstick |
| Lip Color Undertone | Cool |
| Manufacturer | INTO YOU |
| Package Type Name | Tube |
| Product Benefits | Softening,Long Lasting,Eye Health,Eyes,Moisturizing,Long-lasting,Makeup |
| Product benefits | Softening,Long Lasting,Eye Health,Eyes,Moisturizing,Long-lasting,Makeup |
| Skin Tone | All |
| Skin Type | Dry |
| Special Ingredients | Melaleuca Alternifolia, Evening Primrose Oil |
| Special ingredients | Melaleuca Alternifolia, Evening Primrose Oil |
| Specialty | Long Lasting |
| Target Audience | Girls, Women |
| UPC | 768494589202 |
| Unit Count | 1.0 Count |
S**A
Pretty Good
The color is pretty nice and warm. It gives a matte finish, but it is kind of dry.
C**A
New Favorite
The texture of this lippie is super unique - there’s a whipped texture that makes it very airy and light. The pigment is opaque but you can also layer it to increase the intensity. You can also use your fingers or a silicone brush to smudge it out for a more diffused look. The feeling on your lips is very smooth and soft. I usually get flakes on my lips under matte lip products (even if I moisturize and exfoliate) and this doesn’t cause that. The wear isn’t very long and won’t last a meal, but it also won’t smear all over your face. You’ll just need to reapply.
L**A
EM07 - Pretty Color
I really enjoy using this lipstick! The color is nice and the formula feels soft and lightweight on the lips. It applies easily and doesn’t smudge, leaving a smooth matte finish that looks great. While it does leave a subtle tint, it doesn't last very long. After a few hours, it can start to feel a bit drying, and I’ve noticed it can cause some flaking. I definitely recommend exfoliating your lips afterwards or applying a layer of chapstick for extra moisture. One thing I’ve noticed is that I run out of this lipstick fairly quickly, as the tube doesn’t seem to hold much product. I do wish it came with a bit more. Other than that, I really love it and would definitely recommend giving it a try!
M**O
best brand for me
good to use, beautiful color and the brand is my best
B**H
Not long lasting
The color was great and felt great on my lips... however, definitely not a smudge proof nor long lasting lip color
Trustpilot
4 days ago
3 weeks ago