How to Win Friends and Influence People: The life-changing, multi-milllion-copy bestseller to help you boost confidence and improve your relationships in work and life (Vermilion)

This book may have been written decades ago, but the principles remain just as relevant today. Dale Carnegie presents clear, practical advice on communication, building relationships, and handling people in a way that feels both natural and effective. The examples are simple but memorable, and I found myself reflecting on situations in my own life where these techniques could make a difference. It’s not about manipulation—it’s about understanding others, showing genuine interest, and creating positive connections. The writing style is straightforward, easy to follow, and full of stories that bring each principle to life. I especially appreciate how it can be applied in both professional and personal settings. If you’re looking for a classic self-improvement book that has truly stood the test of time, this is an excellent choice. A great investment in both personal growth and people skills. Good value for money and highly recommended.

As relevant today as the day it was written. Essential reading for any managers or professional consultants out there, and just about everyone else. Written in a very concise, direct style, clearly restructured and reworded many times until distilled into its published form. It gets to the point quickly. Chapter 2 was a revelation for me, and is essentially the crux of the entire philosophy of the book. It offers such a key insight into human nature, that I can honestly say has enhanced my understanding of social interaction immeasurably. Midway through chapter 2 "The BIG secret to meeting people" I was hooked. Suddenly after so many years of struggling, the understanding that I lacked was made clear. Whilst I doubt I'll be able to articulate this as lucidly as Carnegie does, essentially, the secret is ...Everybody has a deep burning desire to feel important. This burning desire underpins (and frequently undermines) nearly all social interactions. Whilst Carnegie doesn't use the term himself, I roughly equate this with the Freudian term 'Ego'. Appeal to people's need for self importance and they will feel warmer around you and consequently towards you. Undermine this aspect, (particularly when in pursuit of your own sense of self importance) and expect sour repercussions. This is not to be confused with flattery or falseness however, but in fact requires taking a truly 'genuine' interest in other people. The book essentially goes on to expand on many circumstances in which this core issue presents itself in life; and offers an often surprisingly approach to resolving these situations, which often demands quite the reverse approach, to that which is conventionally accepted as appropriate. These approaches are all backed up however by real life occurrences in which they have been used successfully, and with surprising results. I'm someone who generally has trouble meeting new people, so I was slightly sceptical of the bold title of this book. But what can I say. It does what it says on the tin! The simple realisations in this book has allowed me to break out of my inwardness and start realising the impact I am having on others around me. Gradually I am learning to wield this knowledge and understanding more skilfully, which in turn is having an extremely positive impact on my career and effectiveness at work, as well as with friends and family members. What I especially like however, is the approach it offers is a 'classy' way to deal with people. Whilst I dislike the term 'classy' for all its negative connotations, what I mean by this is, it requires treating people with respect, whilst also being assertive. It's about getting what you want, but by people offering this to you freely, rather taking or manipulating this by hard sell, or deceit. This knowledge is priceless, and frankly the world would be a much nicer place if even more people read this book. All in all, worth it's weight in gold. Warren Buffet is quoted on the cover of mine as saying "Carnegie changed my life", and to be honest, I can believe it.

Dale Carnegie believed that the key to success is a lot less concerned with your professional knowledge in a subject area and a lot more about your abilities to arouse enthusiasm in others, to lead and to express your ideas. How to Win Friends and Influence People does exactly what it says on the tin, it teaches you how to win friends and influence people. One of those really famous books that more people have heard of then have read, if you are serious about becoming successful in life than this is a must read. That last statement may seem a bit over the top but when you think about it, being successful, no matter what you regard as success, is all about human contact with other people and this book will teach you how to get the most out of every situation you are in. How to Win Friends and Influence People teaches the fundamentals of becoming interested in other people and becoming a good listener, which can make you a more likeable person. Alongside this it also teaches a lot of self-development principles and ways to become a leader. The book starts off with the ‘Fundamental Techniques in Handling People’. These principles focus on being sincere and honest with people, showing appreciation and not criticising or complaining about others. The next part of the book focuses on ‘Six Ways to Make People Like You’. Some of these principles seem very straight forward such as simply smiling and using the name of the person you are talking to while you are talking to them. Although simple, how many of us do this on a regular basis? It is important for us to constantly renew our knowledge and to practice things that can help us in social situations such as these. He also talks about making others feel important and taking an interest in what the other person is interested in. These points are vital in business and in our general friendships if we are to create lasting relationships. Having taught you how to win friends, Carnegie goes on to focus on the influencing side of the book in the final two parts. The first, ‘Win People Over to Your Way of Thinking’, focuses on getting people on board with you. Being able to admit it when you are wrong, getting people to do things for you in a friendly way and avoiding arguments, as well as always trying to see things from the other person’s point of view. Finally, the book ends with ‘Be a Leader’, in which Carnegie discusses how you can become a great leader like the people he discusses throughout the book such as Lincoln, Franklin and Charles Schwab. This section focuses on thinking about your past mistakes before criticising others, using encouragement and making people happy to do the thing that you suggest. The book has been criticised by modern reviewers for doing what many sales books do which is confusing the difference between marketing and friendship. This book talks not of trust and intimacy which does seem strange for a book about developing relationships. But personally I feel this book is more about how to influence and develop social relationships, not about developing deep intimate friendships. It is a more business orientated book and is a great read for anyone in a management position. It is for learning how to approach any social situation where you are getting to know a person. If you take it from this frame of mind then you will see its value. Practising principles such as letting another win an argument to avoid making the other person feel bad, not criticising people, simply smiling at people, will make you more socially likeable and help you to start developing more relationships. Remember that even if you think you are doing these things already, life is about constantly striving to be better than you were yesterday and reinforcing positive social skills is a great thing to do. I would highly recommend this book to anyone working on their own self-development.

How to Win Friends and Influence People by Dale Carnegie is an excellent book which, in my opinion, everyone should read at least once. I’ve read it twice and bought it four times. I was halfway through the first time and left it on a plane in 2006. I bought it again and finished it, I don’t know what happened to it after that. I bought another copy a few years ago and my wife lost it and this year I bought it again. It has helped form a lot of my opinions and practices related to how people should be treated and what I would like my leadership style to be. The book was published in 1953 and is a book of its time, so some of the language could do with updating, which is hard when some of it is in quotes from people. The book is divided into four sections: Fundamental Techniques in Handling People, Six Ways to Make People Like You, How to Win People to Your Way of Thinking and Be A Leader: How to Change People Without Giving Offence or Arousing Resentment. Each section has a number of chapters and each chapter ends with a principal. This makes it really easy to absorb and apply. The techniques described are not silver bullets, but it is clear that applying them will help people like you, and more importantly not dislike you, and help you to get more of what you want. As with all books like this, you still have to do the work and make the changes. It’s working for me.

Dale Carnegie's "How to Win Friends and Influence People" is, without a doubt, a book that should be on everyone's reading list. It's not just a self-help book; it's a guide to understanding human behavior, navigating social situations, and cultivating successful personal and professional relationships. One of the greatest strengths of this book is its profound influence on the reader. As it has done for me, this book will make you more aware of your interactions with people, encouraging you to be more mindful and considerate. Carnegie's advice is not about manipulation but fostering genuine connections through understanding and respect. The title might sound promising quick tricks or a fast track to popularity, but Carnegie's approach is far from that. The principles outlined in this book are timeless and universal, focusing on essential aspects of human interaction such as active listening, the importance of appreciation, and the power of understanding others' perspectives. As a reader, I recognized situations in my own life where I could apply Carnegie's principles, bringing about positive changes in my relationships and communication skills. However, it's important to note that this book is not a magic solution to all interpersonal challenges. It requires the reader to consistently reflect, practice, and apply the principles. It's a journey of personal growth that demands patience and effort. Despite being first published in the 1930s, the book's content remains relevant and insightful. Its enduring popularity is a testament to its value. I wholeheartedly recommend "How to Win Friends and Influence People" to anyone seeking to improve interpersonal skills and build stronger, more positive relationships. Whether you are just starting your career, looking to enhance your leadership skills, or improving your interactions, this book is a valuable resource. Dale Carnegie's "How to Win Friends and Influence People" is more than a book. It's a lifelong companion that guides you in navigating the complexities of human interactions with grace, empathy, and understanding. For those who embrace its lessons, the rewards are immeasurable.

Good book to raise awareness, of what other people may be thinking. I bought this as I had seen it recommended for people with Autism to help avoid challenges in the office. we all participated with the book, both the individuals that needed a bit of guidance and the rest of us as part of our CPD/continual development. To say we were surprised at the outcome would be an understatement, there are newer books by other authors which we have since purchased, but the team seem a lot happier and tolerant. some areas may be dated but it is surprising how many more modern books refer to it. I would definitely recommend it if you have an office library as part of the self help books that everyone needs to have at hand.

Many years ago, my late father, who had his own business, bought this book. When he had read it, he gave it to me to read, and I too read it, and found it inspiring! On page 47 it talks of how Andrew Carnegie paid a Charles Schwab $1,000,000 a year for his ability to deal with people, and his secret, which STILL, as the book says, 'should be cast in eternal bronze and hung in every home, and school, every shop and office in the land!' These words were.... "I consider my ability to arouse enthusiasm among men. The greatest asset I possess, and the way to develop the best that is in a man, is by appreciation and encouragement . There is nothing else that kills the ambitions of a man, as criticisms from his superiors.I never criticize anyone. I believe in giving a man incentive to work. So I am anxious to praise but loathe to find fault. If I like anything, I am hearty in my approbation and lavish in my praise!" But what does man do? The opposite! After I read this book, I also read Carnegie's book ,"How to stop worrying and start living". For anyone who is a born worrier, they should read this one too. My father swore on it like his Bible! He also took a course on Public Speaking run by Dale Carnegie. So, if you want to get out of a mental rut, enable yourself to make friends quickly, increase your popularity, help to win people to your way of thinking, enable you to win new clients, increase your earning power, make yourself a better salesman or executive, be better at handling complaints and avoid arguments, make you a better speaker, and help you to arouse enthusiasm among your colleagues, READ THIS BOOK! This book cost my father six shillings or thirty pence, when it was first published in 1953. It is still a big seller! Peter Collins, Bushey, Hertfordshire.

Love this book and re read it every couple of years! So many great lessons that have largely been forgotten in this day and age! Remembering these age old techniques can definitely give you the edge!

Har lärt mig väldigt mycket ur denna boken och tycker alla bör läsa den minst en gång!!

Always a good read to get more insights

Great book nice basic of how the whole social thing works I recommend, this changed a lot in making friends

What I love most about the book is how Carnegie emphasizes the importance of genuinely caring for others and showing respect. His advice on listening, showing appreciation, and making others feel important has had a positive impact on my relationships. I’ve already noticed improvements in my interactions with colleagues, friends, and even strangers.

I had started reading this book a couple of times before, but never could do it completely. But in my current role, I made the time to do it. Even though we have done the activity suggested a few times, we never knew the results were because of this actions. Definetly read this book.