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Mm4

Name: Mm4
SKU: 4226219
Price: 151.78 USD
Availability: InStock

Product ID: 4226219

$151.78

Duties & taxes included

In stock

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Description

Book is brand new with some places being marked with a highlighter

Created through a "student-tested, faculty-approved" review process with students and faculty, MM4 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MM4 employs an integrated marketing management framework using new and proven learning features to detail key concepts, and useful exhibits and graphics further describe key principles. This engaging book incorporates the latest statistics as well as new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management. A complete set of accompanying cases align best-selling business cases from leading case providers, such Harvard Business School Publishing, with specific MM4 chapters. Trust the unique MM4 comprehensive content and complete resources to help students better understanding and apply marketing management for business success. Attention CourseMate user: The CourseMate platform is being sunset and will not be sold with this title after December 31st, 2019. Cengage will support existing users of CourseMate through August 1st, 2020.

Specifications

Best Sellers Rank	#2,382,014 in Books ( See Top 100 in Books ) #1,056 in Business Marketing #8,408 in Marketing (Books)
Customer Reviews	4.4 out of 5 stars 119 Reviews

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