Paul Rand: A Designer's Art

I’m a fan of simplicity style, therefore Paul Rand is a great graphic designer. I’m glad I found this book and it’ll be in a convenient spot on my bookshelf to get access to any time I want.

"Paul Rand: A Designers Art" is both educational and visually enlightening. In this book, Mr. Rand's pioneering work in the field of graphic design is covered from his early days in the 1930s through the mid 1980s. The book brings together the best of Rand's essays on design, illustrated with examples of his work - posters, book jackets, product ads, trademarks and interiors. A must read for every designer.

brand new

Great

Great book!

First off: Rand is one of the best graphic designers of all time. He designed some of the best logos of the 20th century (example: the IBM logo), and this book features some of his best work. Rand doesn't take himself too seriously, and this book has a touch of humor here and there. His genius is that he can pull off a liquor ad, kids book or corporate showcase. My favorite thing about the work is that it doesn't look dated, there is a timeless classic quality here. Rand designed this book himself and the quality shows, this book is a must for anyone who is a professional graphic designer. Sadly Mr. Rand is no longer with us, but we have his treasures in this book.

The single greatest book on Graphic Design ever written. This is not a tutorial or a how to, but a why. Why things work, why they don't, and why it is important to know about its history. Learn the importance of this medium, its impact on industry, and its place in the arts."That graphic design is generally considered a minor art has more to do with posturing than it does with reality."-Paul Rand

The book itself is fairly interesting, if somewhat dated, and I'd recommend it to anyone who wants to take a look back at commercial 2D design in America. But I wanted to write a review to point out the blemishes in the hardcover binding, where it appears glue has bled through in the inner sides of the front and back covers. It's a minor flaw, but it is unsightly.