ROI Marketing: The New Performance Standard
Product ID: 339758108
$50.10
1
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Description
- ISBN-13: 9781493759293
Marketers say that if a company stops marketing, it stops business. There is truth to this, but exactly how true is it for your company? How much marketing is too much? At what point is marketing money simply washing away? These questions and more have plagued CFOs, CEOs, managers,...
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