Insanely Simple: The Obsession That Drives Apple's Success
Product ID: 308494540
$26.06
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Description
- ISBN-13: 9780670921195
To Steve Jobs, Simplicity was a religion. It was also a weapon. He proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers. As ad agency creative director, Ken Segall played a key role in Apple's...
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