What is permanent hair dye?

Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy.

What does fade-defying color mean, and how does it work in a permanent hair color formula?

Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading.

Does Superior Preference permanent hair color provide full gray coverage?

Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage.

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner.

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L’Oréal Paris Superior Preference Fade-Defying Color + Shine System, 7 Dark Blonde (Packaging May Vary)

Product ID: 294853367

Details

Brand
L'Oreal Paris
Colour
07 Dark Blonde
Item form
Gel
Package information
Tube

⏳Up to 9 weeks fade-defying color

🌞UV filter & Vitamin E shine protection

💧No-drip gel formula for precise application

$50.51

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Description

✨ Own your glow with fade-defying brilliance! ✨

LONG LASTING RADIANCE - Enjoy rich, luminous color that stays vibrant for up to 9 weeks—no more mid-month touch-ups!
PRECISION NO DRIP GEL - Experience mess-free, exact application with our innovative no-drip gel formula designed for all hair types.
COMPLETE COLOR CARE KIT - Everything you need in one box—color gel, developer crème, gloves, and shine protect conditioner infused with Vitamin E.
TRUSTED BEAUTY INNOVATION - Backed by L’Oréal Paris’s decades of expertise, combining cutting-edge tech with premium quality for your signature shade.
GRAY COVERAGE MEETS CONDITIONING - Permanent hair color that not only covers grays flawlessly but also nourishes hair for silky softness.

L’Oréal Paris Superior Preference Fade-Defying Color + Shine System in 7 Dark Blonde delivers a permanent, ammonia-free hair color with a no-drip gel formula that ensures precise application and rich, luminous results lasting up to 9 weeks. The kit includes a Vitamin E and UV filter-infused conditioner to maintain shine and vibrancy, suitable for all hair types and perfect for gray coverage.

Specifications

ASIN	B004C0LX6O
ASIN	B004C0LX6O
Best Sellers Rank	#7,757 in Beauty ( See Top 100 in Beauty ) #116 in Permanent Hair Color
Brand Name	L'Oreal Paris
Color	07 Dark Blonde
Container Type	Tube
Customer Reviews	4.5 4.5 out of 5 stars (2,165)
Customer reviews	4.5 4.5 out of 5 stars (2,165)
Date First Available	6 August 2012
Full Cure Time	25 Minutes
Global Trade Identification Number	00071249253144
Hair Color Permanence	Permanent
Hair Type	All
Is Discontinued By Manufacturer	No
Item Form	Gel
Item Type Name	chemical-hair-dyes
Item model number	U-HC-3551
Manufacturer	L'Oreal Paris
Manufacturer	L'Oreal Paris
Manufacturer Part Number	A070-14
Material Features	Ammonia Free
Material Type Free	en_AE
Model Number	U-HC-3551
Number of Items	1
Product Benefits	For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
Product Dimensions	6.1 x 9.14 x 15.75 cm; 240 g
Recommended Uses For Product	Softening
Set Name	Complete Kit
Suitable Hair Color	Dark Blonde
UPC	071249253144
Unit Count	1 Count

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How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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$50.51

Duties & taxes included

In stock

Sold byAmazon British Virgin IslandsDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to British Virgin Islands.

Secure transaction

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TrustScore 4.5 | 7,300+ reviews

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