WILEY Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
Product ID: 290764798
⭐4.3/5 star average rating
🏆Insights from marketing legend Philip Kotler
📚80 essential marketing concepts
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Description
📈 Elevate your marketing game with Kotler’s ultimate playbook!
- MASTER THE MARKETING MATRIX - 80 must-know concepts distilled for busy managers
- BOOST YOUR CAREER CREDIBILITY - Trusted by thousands, ranked top 100 in Marketing books
- JOIN THE ELITE MARKETING CIRCLE - A go-to resource for managers shaping tomorrow’s strategies
- QUICK REFERENCE LASTING IMPACT - Easy-to-read format perfect for on-the-go professionals
- LEARN FROM THE FATHER OF MODERN MARKETING - Philip Kotler’s expert insights at your fingertips
WILEY Marketing Insights from A to Z offers 80 essential marketing concepts curated by Philip Kotler, the father of modern marketing. This highly rated, easy-to-read guide is a trusted resource for marketing managers seeking to sharpen their strategic edge and stay ahead in a competitive landscape.
Specifications
| Best Sellers Rank | #113,790 in Books ( See Top 100 in Books ) #163 in Advertising #332 in Sales & Selling #564 in Marketing |
| Customer reviews | 4.4 4.4 out of 5 stars (25) |
| Dimensions | 16.4 x 2.27 x 23.55 cm |
| Edition | 1st |
| ISBN-10 | 0471268674 |
| ISBN-13 | 978-0471268673 |
| Item weight | 431 g |
| Language | English |
| Print length | 224 pages |
| Publication date | 11 March 2003 |
| Publisher | Wiley |
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