The Essentials of Marketing Research
Product ID: 28249954
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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining Internet marketing research Qualitative and exploratory research Statistical analysis Marketing research ethics With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills. Review: Any marketing professor using this book does not understand modern ... - Any marketing professor using this book does not understand modern marketing & is ignoring the outside world. If you're professor intends to use to book, tell them that there are more books outside of this realm that are more practical & relevant to your education. Review: Five Stars - very good book
| Best Sellers Rank | #11,088,685 in Books ( See Top 100 in Books ) #2,235 in Business Statistics #3,411 in Market Research Business (Books) #3,888 in Marketing & Consumer Behavior |
| Customer Reviews | 2.7 out of 5 stars 5 Reviews |
A**R
Any marketing professor using this book does not understand modern ...
Any marketing professor using this book does not understand modern marketing & is ignoring the outside world. If you're professor intends to use to book, tell them that there are more books outside of this realm that are more practical & relevant to your education.
R**S
Five Stars
very good book
A**R
It's a special indian version, smaller in size, extra customs if purchasing outside Asia
Wasn't aware it was coming from India, which explains the long delivery time and that it would be a Special Indian version with an extra customs fee. Would have been cheaper and quicker to just buy from local Eu store the correct version. The book advertised isn't the book I received.
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