What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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Superior Preference Fade-Defying + Shine Permanent Hair Color, 10NB Ultra Natural Blonde, Pack of 1, Hair Dye

Product ID: 276764378

Details

Brand
L'Oreal Paris
Colour
10NB Ultra
Item form
Liquid
Package information
Bottle

✨Ultra-lightening formula

💧Shiny, natural finish

🔒Color vibrancy lock

$50.05

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Description

💁‍♀️ Unlock your ultimate blonde glow—shine that won’t quit!

FADE DEFYING POWER - Locks in vibrant color for long-lasting shine and confidence.
GENTLE YET EFFECTIVE - Aluminum, paraben, dye, and sulfate free for healthier hair care.
TRUSTED BY THOUSANDS - 4.6-star rating from over 2,300 users who swear by its performance.
EFFORTLESS SHINE SYSTEM - Delivers a glossy finish that elevates your everyday look.
BRILLIANT BLONDE BRILLIANCE - Achieve an ultra-light, natural-looking blonde that turns heads.

L'Oreal Paris Superior Preference 10NB Ultra Natural Blonde is a permanent hair color with an ultra-lightening formula designed to deliver a rich, natural-looking blonde shade. It features a shine system that locks in color vibrancy for long-lasting brilliance, while being free from aluminum, parabens, dyes, and sulfates. Highly rated by thousands, it’s the go-to choice for professionals seeking a radiant, fade-defying blonde.

Specifications

Brand	L'Oreal Paris
Colour	10NB Ultra Natural Blonde
Hair type	Normal
Item form	Liquid
Package information	Bottle
Product benefits	Ultra-lightening formula for long-lasting, natural-looking, shiny blonde haircolor with vibrancy lock Product benefits Ultra-lightening formula for long-lasting, natural-looking, shiny blonde haircolor with vibrancy lock See more

Reviews

C**L

Best choice

This is a great product! It's not too thick,so it's easy to apply. It gives great coverage that lasts, even for hard to cover gray hair. It doesn't fade if used regularly. This is always my go to for a beautiful look. And it's a good price.

11.06.2026

A**E

Total disaster :(

Ok so i thought this color will enhance my blonde highlights but instead it made them look more darker and it messed up my whole balayage look plus it left my normal hair with a dry damaged brassy look. So for me it was a total disaster:( The delivery of the seller was fine though and no issues in the seller work at all.

4.06.2016

J**S

Good

It may be good for some people, however I was advised not to use it on my hair as i have brown hair with highlights. So the product is good for blonde hair just not for me. Company good though and delivered quickly

16.08.2013

K**D

Best Box Dye! Makes hair soft

My favourite box dye! Iv been using it for half a year now, I use it once a month. It doesn’t damage my hair at all, and it actually feels very nice after using it.

4.04.2025

P**Y

My wife loves it

Unfortunately it has more than doubled and delivery is 4 weeks. And doubled.

22.03.2023

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How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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$50.05

Duties & taxes included

In stock

Sold byAmazon British Virgin IslandsDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to British Virgin Islands.

Secure transaction

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TrustScore 4.5 | 7,300+ reviews

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