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🖤 Elevate your eye game with Pure Ziva — where bold meets conscious beauty!
Pure Ziva Matte Black Wet Dry Pressed Powder Cake Eyeliner offers a versatile, water-activated formula that delivers full-coverage, long-lasting matte black color. Made in the USA, this cruelty-free and gluten-free product suits all skin types and tones, providing a smudge-proof finish ideal for professional and everyday looks. Backed by a customer-friendly replacement policy, it’s the ethical, high-performance choice for the modern beauty enthusiast.



| ASIN | B00XQ6J3RG |
| Additional Features | Waterproof |
| Age Range Description | Adult |
| Best Sellers Rank | #250,188 in Beauty ( See Top 100 in Beauty ) #2,056 in Eye Liners |
| Brand | Pure Ziva |
| Brand Name | Pure Ziva |
| Color | Black |
| Colour | Black |
| Container Type | can |
| Coverage | Full |
| Customer Reviews | 4.1 out of 5 stars 1,505 Reviews |
| Eyelid Color Type | Eye Liner |
| Finish Type | Matte |
| Item Dimensions | 5.1 x 5.1 x 5.1 centimeters |
| Item Form | Powder |
| Item Weight | 0.04 Pounds |
| Item form | Powder |
| Manufacturer Part Number | CCMI-140601 |
| Material Features | Cruelty Free |
| Material Type Free | Gluten Free |
| Number of Items | 1 |
| Package Type Name | Box |
| Product Benefits | Long Lasting, Full Coverage, Cruelty Free |
| Product benefits | Long Lasting, Full Coverage, Cruelty Free |
| Skin Tone | All |
| Skin Type | Dry, Oily, Sensitive, acne-prone, mature |
| Specialty | Waterproof |
| UPC | 852812006189 |
| Unit Count | 1 Count |
| Unit count | 1 Count |
S**A
Damaged item
I received the item and it was broken 👎🏻
K**R
Love It!
This eyeliner is just what I was looking for! The color is intense and goes on effortlessly, whether dry or wet. I like to use it dry mostly to give my eyes that 'smudged' look. Will buy other colors...
J**E
Good cake eyeliner
EDIT: I tried ordering it again and it arrived okay. It’s a good cake eyeliner, I’m now using it since a lot of brands have discontinued their cake eyeliners. Previous review: The cakeliner arrived crushed into dust. Unusable.
R**T
Blue Eyeliner
Great liner
L**A
Perfect Cake Eyeliner
My original cake eyeliner ran out and of course the company discontinued it. I have been trying to find a good quality cake liner. I have ordered different brands and they were not pigmented enough, were not the right consistency, or were not the right color, but this brand was exactly what I was looking for and I am getting ready to order more! The texture, color, and consistency, are perfect! I use water and it stays on all day, doesn’t flake or wear off. I am so happy I found this product!
P**E
Very dark color
Purchased as a substitute for Clinique’s discontinued cake eyeliner. Product looks very brown with wet brush stroke across cake but almost black on the eyelid. Fair price, easy application.
Trustpilot
2 weeks ago
3 weeks ago