L'Oreal Excellence HiColor Soft Brown by L'Oreal Paris

Use with developer 30 and leave for 40min on bottom hair (residue colored hair) and only 10-15min on roots (new virginhair) Caught the color really well even on my dark hair. But color bleeds for many weeks. Use dark towel .Now over 2 months and there is still a strong red color. But as with any strong color hair is frizzy for few days need to mask and moisturise frequently

Amazing

My hair came up beautiful cherry red with pinkish shine LOVE IT

this really does the job when it comes to hot red hair. deffo recommend.

nice lovely color

Good colour and safe to use, but developer should be included.

so nice

Not working

Perfect color and didnt damage my hair after

Got a really great color result. Used with 40 vol. Applied on length first, for 15 minutes, then roots for 10 more minutes. Cover grey and silver perfectly. Ended up a little dark probably because I forgot to put a shower hat on as directed. DO NOT WASH hair after application; only rince thoroughly and apply a good conditioner. It's true it washes out less than other hair coloration but I wash my hair with almost cold water to keep coloration longer and I use shampoo for colored hair (schwarzkopf or any other good brand on sale). For the second application, since my hair are already lighter, I'm going to try with a 20 vol. and less time of leave on. I really recommend that product! It worth a try.

Nice color.good quality. Arrived on time

I’ve attached a photo of my original dark brown hair colour. please note that my hair was fully virgin hair with no dye or any processing.the product worked really well, it came out a bit darker than i had hoped but overall a really nice shade definitely leaning orange brown and not red, which is exactly what i wanted. the outcome was very even honestly and i let it process a bit longer than indicated on the box (40 mins total). any parts that look lighter or brighter are because i have some sections of grey hair so those parts were not dark to start.the only thing about this… holy HECK this is by far the stinkiest ammonia smelling product ive ever used and ive had many hair colours in my life. the ammonia smell was so intense while i was applying my eyes were burning as tho i put literal onions in them and i was tearing up so bad i literally couldn’t see what i was doing. make sure you do this in a ventilated space!!

My hair is pretty dark and the colour didn't really pop. You can see slight red-ish highlights at the ends of my hair under certain light but overall it looks black. Maybe if you hair is a bit lighter it will catch better. Nontheless it didn't have the results that it claims to have since it says that it's for dark hair and my hair barelly has any difference after using the product. The box also came in a bad condition but i guess it was because the delivery guy squeezed it through the postbox.