Premium Natural Semi-Permanent Hair Color 105 Iro Plum (4oz)

i love iroiro. The colors always turn out as expected. Vibrant. Long lasting. Easy to use squeeze pouch. I will be back to buy again and again, and would definitely recommend.

Not as dark as i thought but still a nice red, when putting on it looked hot pink but developed nicely

Easy to apply, doesn’t stain. I’ve used quite a few colors from this brand and they’ve all turned out great. Genuinely, 0 complains. Only thing is, this is PIGMENTED do not put it on your hair unless you want it to stay awhile.

I go to the salon to get my hair bleached & colored and was looking for something to get me through to the next appointment as the color fades. In the past, outside of a salon color I’ve done manic panic and overtone masks, but they fade super fast and leave my tub a red/pink mess. I would use Viral Colorwash shampoo for maintenance and while that works, I want to be able to do a deeper clean every once in a while without worrying about ruining my color. The first photo is what I was starting with. I, on purpose, faded the color in my hair because I was doing a float tank and didn’t want to have my color bleeding in the water. Seemed like a good time to try Iroiro after! Second photo is after using Iroiro Dark Red. I heard it wasn’t a true dark red but more of a richer red, so it seemed like a good fit for what I wanted. When I first started applying, it was so lightweight I thought it wouldn’t be enough! I did manage to get it to cover my whole head though. Once applied, I put plastic wrap on top and let it sit for an hour. The directions didn’t say anything about shampooing it out, so I simply rinsed as much out as I could and used a color-locking conditioner. I then styled as usual. While the color wasn’t exactly a “dark red,” it was definitely a deeper and richer color than expected! Idk if I’d recommend not shampooing after application moving forward though, my hair definitely felt weighed down. The third photo is after two full washes - one with a prose shampoo and the other with colorwow’s clarifying shampoo (I’m starting k18 and wanted a clean base to start). While the water was certainly pink in the shower, the bleeding was far less than you’d expect with a fresh semi permanent red color! The tub managed to not be nearly as stained as I’ve had in the past, even when it’s just the salon color in my hair! I also don’t notice any real fading on the hair yet either. I’m curious to see how the color holds on after more washes, but I’m very impressed so far! As for those “it’s not a dark red” folks - I’d say it’s darkER than a vibrant red, but certainly not a suuuper vampy red. In certain lighting, however, it comes close! Tips - definitely do some sort of plastic wrap while the color sits & leave it in for an hour+ if you can, use color protecting shampoos, conditioners and treatments, and buy yourself some Pink Stuff paste to get any color out of your tub. TLDR: the stuff works and holds well so far! One of the best at-home reds I’ve seen.

I love the color it's a beautiful dark red almost like a dr paper red. I love this brand of hair dye I buy this brand all the time.