Is Natural Instincts permanent?

Natural Instincts is a demi-permanent conditioning hair color that washes away gradually and lasts up to 28 washes.

Does Natural Instincts hair color cover gray hair?

Natural Instincts enhances your natural color, boosts shine but doesn't cover grays 100%.

Should I apply Natural Instincts to dry or damp hair?

Apply to dry hair that's free of styling product build-up. Don't use shampoo for 24 hours after coloring.

Will Natural Instincts damage my hair?

No! Natural Instincts is a gentle demi-permanent hair color with coconut oil + aloe and zero ammonia.

Does hair type (curly or straight, dry or oily, coarse or fine) affect color timing?

Yes, do a strand test before coloring your whole head to ensure you have the timing down.

Clairol Natural Instincts Demi Permanent Hair Dye 5 Medium Brown

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Description

🎨 Elevate your hair game with natural, radiant color that speaks volumes.

ALL IN ONE KIT - Everything you need—color cream, activator, conditioner, gloves, and instructions.
SUBTLE GRAY BLURRING - Softly fades grays for a natural, no-commitment look.
RADIANT GLOSSY SHINE - Get that gotta-have-it glossy finish that turns heads.
ZERO AMMONIA VEGAN FORMULA - Gentle on hair and conscience—no harsh chemicals, just pure care.
37 SHADES TO MATCH YOUR VIBE - From blonde to brunette to red, find your perfect natural hue.

Clairol Natural Instincts Demi-Permanent Hair Dye offers a zero ammonia, vegan formula enriched with Coconut Oil and Aloe to condition hair while delivering rich, natural-looking color. Available in 37 shades, it gently blurs grays and gradually fades, providing a no-commitment, glossy finish in a convenient all-in-one kit.

Specifications

ASIN	B07KRJWLG8
ASIN	B07KRJWLG8
Best Sellers Rank	#39,776 in Beauty ( See Top 100 in Beauty ) #582 in Permanent Hair Color
Customer reviews	4.5 4.5 out of 5 stars (1,115)
Date First Available	14 April 2019
Item model number	5
Item model number	5
Manufacturer	Wella
Manufacturer	Wella
Product Dimensions	6.01 x 9.05 x 16.03 cm; 195 g
Product Dimensions	6.01 x 9.05 x 16.03 cm; 195 g

Reviews

C**R

Works great and reasonable priced.

22.03.2026

M**A

Easy to use and gentle on hair. The formula feels mild and does not leave hair dry. The color looks natural and the shine after coloring is nice. The only downside. The color result is not strong. If you expect a bold change or strong coverage, the effect looks soft and subtle.

9.03.2026

C**N

Does it's job

24.02.2026

T**N

The longevity of this product wasn't the best. I wash my hair 2-3 times a week and the colour faded quite quickly. I went from light brunette to dark brunette and it was completely gone in two months. It was a nice change but I wish it lasted longer.

28.01.2026

C**S

It worked great. But it DID NOT wash out. Its been 3 months and its still growing out. Great low price!

25.01.2026

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Trustpilot

TrustScore 4.5 | 7,300+ reviews

Meera L.

Smooth transaction and product arrived in perfect condition.

3 weeks ago

Ayesha M.

The product exactly matches the description. Very satisfied with my purchase.

5 days ago

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