Media Planning - From Recency to Engagement

Name: Media Planning - From Recency to Engagement
Brand: Erwin Ephron
SKU: 23312156
Price: 30.00 USD
Availability: InStock
Rating: 5 (4 reviews)

Product ID: 23312156

$30.00

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In stock

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Description

Media Planning - From Recency to Engagement

Reviews

D**N

Must read for anyone in media and ad business

Erwin was an industry visionary. Not only does he deliver a clear and concise roadmap for the media industry, but he does it in a fun read. You can't work in this business and not read this book.Dave Morgan

7.01.2014

D**E

Nobody More Prolific then Erwin Ephron

Erwin Ephron was the best and I was lucky to take a Master Class from him years ago.

4.08.2014

S**I

Five Stars

The dude was pretty smart. Why don't we listen?

21.12.2015

J**Z

An absolute must for any serious person in advertising working ...

An absolute must for any serious person in advertising working on media and research. While the original publish date may have its age, the material, insights, and general advice is still quite sound.

11.06.2015

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