e.l.f. Flawless Finish Foundation, Lightweight & Medium Coverage, Semi-Matte Finish, Pearl, 0.68 Fl Oz (20mL)

This foundation is great for the price!! And the shade range is great. I am cool toned and very pale, and I got the shade swan. The first foundation I have tried that is pale enough and not too yellow/orange :) It applies fairly matte, definitely best to blend with a damp beauty blender rather than anything else. I used it with the elf prep + hydrate stick and I think if you’ve got normal/dry skin you’ll definitely need a moisturising primer like that. It covers well, I think it’s best to do a thin layer and then reapply in more pigmented areas such as breakouts/acne scars if you’re wanting an even base. This is definitely the most full coverage foundation I’ve used but it doesn’t look cakey at all. I also mixed in a drop of face oil into it after putting some on the back of my hand, this gives it a slightly glowing and more natural look which I personally prefer. It still lasted well all day using this method. (I have combination skin) TLDR: Swan is great if you’re pale, not wanting to spend a lot of money and wanting a flexible level of coverage whilst not being cakey. 1st photo: drop of squalene oil mixed with two pumps of foundation 2nd photo: just foundation with powder applied after

I bought five ELF products to try them out as everyone and their uncle was telling me how good this brand is. I’m a little qualified MUA - and I usually love Juvia’s Place makeup (which is now in our UK drug stores which is great for someone like me that has been ordering from America for years)! Anyway, decided to try a primer, two different sets of foundation (this one and the powdered foundation “camo” range) but this one was my favourite. Glides on like butter and very silky. I also used the ELF Illuminating Face Primer which seems like a great base (but it’s very glittery/glowy and I looked like Edward from Twligjt with just the primer on) I also used this foundation, the primer and the ELF Colour-Correcting eye brightener and tbh I’m very impressed. No pilling. None. Used with a brush applicator. I’m still waiting on the setting powder that’s due tomorrow but so far I’m impressed. I managed to get this discounted in the sale too. It wasn’t much but it was something. I’d rate this as good as Dior. It truly is medium coverage but also buildable. Isn’t cakey either. I’d definitely recommend this product over the powdered version because that pills like crazy. Well worth the money and well worth trying out if you’re like me and taking a gamble on this. Definitely recommend this. But AVOID the Camo powder range as it does pill. Nobody’s got time for that!!!

Not a bad drugstore/highstreet foundation but the bottle is a little smaller than I expected- 20ml whereas my previous foundation was 30ml. Wanted to try this after my high end foundation ran out because I'm trying to save money and it's not too bad but there are points to consider. >The coverage isn't bad and you can build it without it looking too cakey. >Not long lasting. After about four hours it had worn off in patches and I don't have oily skin. Not too bad if you set it with powder and a setting spray. >Porcelain is not light enough! It's not what you'd imagine from a porcelain so be warned. For reference I'm Buff in revlon colourstay. This was a shade/ shade and a half darker. >Dewy finish which is nice, not too dewy that you look wet but gives a nice natural glow to the skin without looking shimmery.

Really lovely Foundation , light to apply and good coverage I decided to try Elf as other foundations are to Cakey on my skin I’m now 64 and this is perfect , doesn’t sink in to lines and more translucent The only negative is the foundation does have a bit of a strange scent to it

Honest review: Pros: Great foundation for “every day”. It’s very silky and feels nice on the skin. It’s not heavy or cake-y. A buildable foundation. Applies well and isn’t patchy (like so many others are!) Cons: Shade was off (likely due to me buying online). A bit chalky. The swatch pic on the advertisement makes the consistency look thicker than it actually is (its more runny in real life than the buttery look in the ad). Doesn’t last long at all. It’s like a tinted moisturiser. Just melts into the skin and disappears 🥶 Personal view: I wanted something more affordable, light and pliable (with more coverage) than my huda beauty foundation. But this was just really runny, pale and didn’t last long. Can imagine there are better quality foundations at this price range. Don’t buy this if you’re looking for a night out makeup. Great foundation for every day when you can’t be bothered getting all done up. Would recommend trying your shade in store before purchasing to avoid disappointment. Also last tip - I found it goes on better / lasts longer with the ELF PUTTY primer😄🌸 Pictured is the huda beauty foundation (left) and the ELF foundation (right)

I struggle really bad with any foundation due to larger pours, perimenalpausal skin, uneven skin tone due to change in hormones, my skin is dull and I do have dark circles due to lack of sleep/stress. I can honestly say, hands down this product gives my skin, a lovely flawless natural finish. I use "buff" because it's pretty much my skin tone, all it does is even everything out! make me look healthy, its lightweight and being perimenalpausal I do suffer from sweaty brow when it's comes to around that time of the month. I have tried, thousands of products. All price ranges, this has been and will always be my go too. It's not cakey, it's not oily, just velvety soft and flawless stays on all day without soaking into my skin. Suitable for layering up, during the day 1 coat is sufficient for me. A night out I put 2 coats on. I can honestly say do not change this product in anyway shape or form. Thanks E.L.F!

excellent coverage and feels so light on the skin, works well with my oily skin too!

If you’re over 40 I want to minimize pores this foundation is absolutely flawless. It doesn’t dry up it diminishes fine lines and has medium coverage. I will buy it again and again. I highly recommend this product.

I love this product! It is amazing for the price. It stays on the whole day, looks quite natural, but still covers every imperfection on your face. Will be ordering again.

El producto es tal cual como lo han descrito en las reseñas de youtube. Es liquido pero al esparcerlo por el rostro da un efecto terso, suave, y muy ligero lo cual me encantò ya que por lo general las bases suelen sentirse pesadas al ser puestas. Al ser aplicado se seca inmediatamente y tiene excelente cobertura en el rostro. Verdaderamente lo recomiendo a cualquiera ya que por el precio la calidad es inmejorable.

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Been using this in the shade Snow for 2 years now. Love the price, the coverage, and the ease. I really don't know anything about makeup and first bought this two years ago due to the price and have used it ever since. Doesn't get cakey on my face and I don't even feel it, forgetting I'm wearing it most of the time. I work as a waitress long hours at a nightclub and it lasts all night, doesn't soak up sweat, and keeps me looking smooth and glowing! I also love the colour match to my skin. I have to say, however, that I did first buy it in-store, which is why it matches so well. I can only find this online now which is annoying for trying to guess what shade to buy when I tan and have been lucky so far, but it is a bit frustrating. This obviously doesn't affect the product but I did have to include that as a disclaimer for anyone who is seeking this product to try out a cheaper foundation when they're not well versed in makeup (the reason I also first bought it). Always try and find a match in person! As a product in itself, however, it works well for me. I only wish it weren't in a square glass bottle so I could thoroughly and easily get the last bit of product out so I can use it until the last drop.