Branding the Nation: The Global Business of National Identity Illustrated Edition

A good book, but I found it too academic. At times I felt like I was reviewing literature more than enjoying the book. I was also hoping to find examples of branding cities like Dubai which really illustrate how far branding takes nations.

Good purchase

I'm writing a thesis on this topic and this is truly one of the most thoughtfully produced volumes on nation branding. The critical muscle of the author's arguments threads elegantly throughout the well-written prose. Highly recommended.

Thanks for the clean copy!

Love this book! Got it for a very decent price too.

Wish they had written this book in plain language. I work in the field and find myself having to look up academic jargon frequently. Unless you’re taking grad courses in the subject, forget it. A couple managers have grabbed off my office shelf and just flipping through it they get the same impression. Missed opportunity; this thesis needed to be rewritten for a more general audience. Too bad!

Interessante Artikel zu einem aktuellen Thema, dachte aber inhlatlich tiefgründiger undjedoch eher für ein rein akademisches Publikum zu empfehlen