L'Oréal Technique HiColor Reds Permanent Hair Color - Lifts Dark Hair in One Step, No Brassiness, Rich, Smooth Creme Formula, Intense, Long-Lasting Color

Brilliant hair color. There is a slight odor, but the color comes out vibrant. Easy to mix with L'Oreal 20 volume developer. Highly recommended

Vibrant, rich copper-red tones that truly pop. It lifts and deposits color in one step, even on darker hair, without needing prelightening, which is a huge plus. The color comes out bold, dimensional, and salon quality every time. It applies smoothly, processes evenly, and leaves hair looking shiny and healthy rather than dry or damaged. If you’re looking for a striking copper red that lasts, this is hands down one of the best options out there. Just remember if you are touching up your roots not to over process the rest of your lengths and follow the box instructions. I also add two pumps of the Bond Bar bonding booster into the mix and it does help keep everything healthy.

Get your redhead on! This luxurious creme mixes up so beautifully creating a long lasting color for dark hair. HiColor reds sell out quickly and the price is amazing! Just remember to cover up before you color as red stains don't come out.

I spent a long time looking for the perfect product to get red hair. I was afraid of using strong bleach and damaging my curl pattern so I opted for the L’Oreal hi color. I was not disappointed! I used 20 volume developer and my hair got to a good spot with minimal damage!

The color is beautiful. It’s just not as bright as I thought it was going to be. I thought it would be a bright red. I used 30v developer.

Absolutely in love with this color. I left my hair in for 45 minutes on 20 volume developer and these are the results washed with cold water.

It barely made a difference in my hair. If you have level 2, very dark brown hair and you want to see a visible difference this is not for you. I left it for 40 minutes with the same brand’s level 30 developer. I didn’t see any damage though, but there was also no visible difference. You can only see it very subtly in the sun.

Okay this didn't give me what I wanted but it was interesting nontheless. So I died my hair black a month ago. First thing I did was use Provana Color Extractor to remove the black dye and it worked really well. It's expensive but gentle though it makes your hair smell of eggs. Almost all color extractors do, but they're better than bleach. Then I used 40 Vol Dev with 2 boxes of this color because my hair is long (mid-back) and pretty thick. I used the 40 Vol for 15 minutes because I did not want to hurt my hair. At this point it looked pretty black to me and I thought I'd failed. In an attempt to make sure my hair was cared for I used my moms Wen Conditioner and let it deep condition for a bit. Used some Argan Oil as well. These two seem to have removed the egg smell and my hair still feels soft and looks good. Then today when I was hanging out with a friend she was like "Whoa you're hair looks red in the light" and so we took a picture. It appears that on the top my hair has retained it's natural dark brown color and the undertone is indeed copper. I'm going to do some research to see if it will get lighter if I use another dye but I'm not too upset with this.

My hair is pretty dark and the colour didn't really pop. You can see slight red-ish highlights at the ends of my hair under certain light but overall it looks black. Maybe if you hair is a bit lighter it will catch better. Nontheless it didn't have the results that it claims to have since it says that it's for dark hair and my hair barelly has any difference after using the product. The box also came in a bad condition but i guess it was because the delivery guy squeezed it through the postbox.

Took about 8 months to arrive and that’s after sending a second package! Wouldn’t waste my time. Wasn’t even worth the wait. Made my hair dry and wasn’t as bright as I wanted it

Good color

Die verpackung war komplett aufgerissen die kartonage der farbe komplett zerstört +! Des weiteren kein wort deutsch oder eine Gebrauchsanweisung in deutsch dabei ++ weder eine einwirkzeit noch ein mischungsverhältnis nichts gar nichts++ selbst in der Beschreibung vor dem kauf wird nichts davon gesagt ob die farbe gebrauchsfertig ist oder ob und wie man sie mischen muss++ man muss es googeln um sich schlau zu machen++ das ist eine art und Weise etwas zu verkaufen und gerade wenn man bedenkt das die farbe 3 wochen für den versand unterwegs war!+ Fazit: nie wieder

it wasnt as red as i expected, it was more of a maroon colour but it was a nice maroon