What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye

Product ID: 16859762

Details

Brand
L'Oreal Paris
Color
4R Dark Auburn
Item Form
Serum Spray
Package Information
Bottle
Product Benefits
Fade Defying

⏳25 min full cure time

✨Fade-defying shine system

🌈50+ luminous shades

$33.96

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Description

✨ Own your color, own the room! ✨

ECO CONSCIOUS FORMULA - Diethanolamine-free and compostable packaging for beauty with a conscience.
LONG LASTING RADIANCE - Experience vibrant, fade-defying color that stays brilliant wash after wash.
QUICK EASY APPLICATION - Achieve salon-quality results in just 25 minutes with our translucent gel formula.
CARE SUPREME CONDITIONING - Infused with a shine serum conditioner that nourishes hair while locking in color.
SIGNATURE SHADE SELECTION - Choose from over 50 luminous shades to express your unique style effortlessly.

L'Oreal Paris Superior Preference 4R Dark Auburn is a permanent hair color kit featuring a unique fade-defying gel formula paired with Care Supreme Conditioner and Shine Serum. Trusted since 1973, it delivers long-lasting, vibrant color with depth and dimension in just 25 minutes. With over 50 shades available, this diethanolamine-free, compostable-packaged product is designed for all hair types seeking salon-quality shine and color longevity.

Specifications

ASIN	B000RDG7DO
ASIN	B000RDG7DO
Best Sellers Rank	#155 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color
Brand Name	L'Oreal Paris
Color	4R Dark Auburn
Container Type	Bottle
Customer Reviews	4.7 4.7 out of 5 stars (1,145)
Full Cure Time	25 minutes
Global Trade Identification Number	00071249253052
Hair Color Permanence	Permanent
Hair Type	All
Item Form	Serum,Spray
Item Type Name	chemical-hair-dyes
Item Weight	0.24 g
Item model number	I0026892
Manufacturer	L'Oreal Paris
Manufacturer	L'Oreal Paris
Manufacturer Part Number	I0026892
Material Feature	Compostable Warning
Material Features	Compostable
Material Type Free	Diethanolamine Free
Model Number	I0026892
Number of Items	1
Package Size Name	Pack of 1
Product Benefits	Fade Defying
Product Dimensions	2.4 x 3.6 x 6.2 inches; 0.01 ounces
Recommended Uses For Product	Softening
Set Name	Single Pack
UPC	071249253052
UPC	071249253052
Unit Count	1 Count

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How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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$33.96

Duties & taxes included

In stock

Sold byAmazon British Virgin IslandsDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to British Virgin Islands.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

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Best international shipping I've ever tried. Worth every penny!

3 days ago

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The product quality is outstanding. Exactly what I needed for my work.

1 month ago

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