Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing (2nd Edition)

This is a bit of "content marketing" by the authors, i.e., they hope that ultimately you will hire them as consultants but there is plenty of quality information here that should be of use to anyone exploring the field for the first time. I'm coming from a PR background and wanted to get up to speed regarding digital marketing basics and this has helped me do exactly that. At a minimum, I can now talk the talk, I understand the "big picture" and could speak with an internal marketing team or external consultant without wasting our time or making a fool of myself. Certainly this will not be the last book I read on the subject but it served as a great starting point.

This book is quite thorough, and it explains how to navigate the world of online marketing, website creation, management, and growth. It is more of a guide in my mind which gives guidelines but doesn't really explain on any specific examples what to do. The examples that I liked were to do with basic SEO strategies, and things to consider when setting up a website. That is what I am still learning, and could definitely use some guidelines in. Some of the book seems a bit outdated - does Google Shopping still exist? I don't think so. Most of it is still valid though now, and could be a good reference to go to if you are looking for some general ideas about how to set up an email campaign, funnel traffic on your site, or how to analyze your customers. Overall, an ok book, but I am not sure that it will be that useful for my purposes. I read this free book for notes, and to learn from it.

This is a decent overview of all things digital marketing, but definitely not terribly deep on any topics. There's nothing in here that you won't learn by association if you've ever worked on a marketing team or in a small company with a marketing team. There are online guides It definitely feels a little rushed, and the copy editors missed more than a few typos and grammatical errors, some of which go beyond nit-picking and actually make the text confusing. Overall this would be a decent way to find out if you're at all interested in pursuing marketing, but if you have any marketing experience at all, you should probably look elsewhere.

If you need some tips for improving your social media strategy, this is the book for you. This is a simply laid-out book with an overall digital strategy, not specifically tied to social media. This book also goes over advertising tips for online marketing campaigns. Highly recommended if your business or firm needs to improve its overall online marketing strategy.

I read this email as a franchisee candidate. All the information provided inside was a very important part for taking the decision to become a WSI IC. Great book for who want to know the fine and unique way WSI does digital marketing.

With lots of information around I got stuck with clear understanding of what digital marketing could offer. This book is though not recent (2015) answers the basic by vital questions. Worth reading if you need to have a structure in your head before getting into more details elsewhere

I have found the content of the book to be readily understandable. They layout a pathway through navigating social media content that derives measurable results. It is well written in understandable laymen contexts with descriptions of typical issues encountered when applying social media marketing methodology.

...master of none. A list of lists with info you can find on every "digital marketing" book. Nothing really in depth. good if you need a reference on all the "digiral marketing" methods (but without any deep insight on any) i also despise the term "digital marketing". Was there an analog marketing somewhere maybe?

Es un libro muy fácil de leer y contiene mucha información valiosa para una personas que se está iniciando en esta materia.

Digital Minds is clearly and logically laid out, with an easy to understand writing style. Each chapter tackles a different aspect of digital marketing and makes good use of diagrams and links. The case for action is well argued and specific solutions are offered. It also offers an insight into the dark arts of SEO among other topics. Recommended reading for any small business or start up looking to improve their online presence.

While not all of the sections of this book are relevant to my sole proprietorship, the parts that were relevant were super helpful in increasing my social media presence and increasing traffic and sales on my website!

Brilliant insignts into the digital world

A good easy to read introduction to everything digital