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🔵 Shine bright, stay bold — the natural way to flawless blonde & gray!
Aveda Blue Malva Shampoo is a 33.8 fl oz purple shampoo designed to neutralize brassiness and yellow tones in blonde and gray hair. Formulated with 95% naturally derived ingredients including blue malva and coneflower, it enhances color vibrancy while providing moisture. Free from harsh chemicals and animal-derived ingredients, it delivers a luxurious floral scent and cruelty-free care for all hair types.



























| ASIN | B0016JDLO6 |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #21,131 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #611 in Hair Shampoo |
| Brand | Aveda |
| Brand Name | Aveda |
| Customer Reviews | 4.7 out of 5 stars 2,710 Reviews |
| Global Trade Identification Number | 00018084813492 |
| Hair Type | All |
| Item Dimensions | 3.31 x 3.31 x 10 inches |
| Item Form | Cream |
| Item Weight | 1100 Grams |
| Liquid Volume | 33.8 Fluid Ounces |
| Manufacturer | Aveda |
| Manufacturer Part Number | 0018084891889 |
| Model Number | 0018084891889 |
| Number of Items | 1 |
| Other Special Features of the Product | Color Correction |
| Product Benefits | Neutralizes yellow and orange tones over time. |
| Recommended Uses For Product | Color Protection |
| Scent | Floral |
| Scent Name | Floral |
| Special Feature | Color Correction |
| Suitable Hair Color | Blue |
| UPC | 018084813492 |
| Unit Count | 33.8 Fluid Ounces |
G**M
Smells great
Aveda products never disappoint. Since going gray, this shampoo doesn’t change my hair color, but makes sure the color remains bright. The scent is wonderful too.
J**H
Great shampoo
Best shampoo since I turned grey!
D**A
Great on brown mixed with grey hair
My hair is mixed grey and brown. Have used this for years. I get compliments on my hair.
K**R
My favorite shampoo
This shampoo gives my hair some body and less greasy
L**M
Age protection
This has always been my favorite shampoo. I have white hair from age😊 so when I use this daily it keeps the yellows away and my hair smells nice and is always soft.
D**E
Best shampoo for greying, dry, thick, wavy/curly hair.
I just bought this shampoo with the conditioner. It's the first shampoo that I've used where the scent wasn't overpowering and that didn't leave my hair feeling like straw. My hair felt soft and easier to manage after shampooing and conditioning. It didn't get rid of all the frizz but it seems more manageable and less frizzy even the day after shampooing. In terms of yellowing: My hair looks brighter and shinier but the shampoo didn't remove the yellow left from other shampoos and conditioners in the lower strands of my long hair. I'm hoping after a few months of washing with Aveda, the yellowed lower strands will get brighter and more silvery. Overall, best shampoo and conditioner I've used thus far.
R**R
Prvents yellowish gray hair and lasts forever
I've been using Aveda Blue Malva Shampoo since the "Gray hair has been dominating the dark brown!" Blue Malva prevents the yellowish color of white and gray hair which is not possible with standard, ordinary shampoo. The amount used is but a "very small squirt" from the bottle, thus it lasts and lasts. I use about 2 1/2 bottles yearly, and I shampoo every day of the year!
D**O
Growing out my silver
I’m growing out my silver hair. My older colored hair is brown & it starts getting brassy looking. I get clear glosses once a month to help with that & was always told to use purple shampoo in between, which leaves my hair looking white & not how I want it. So…. I bought this & love it! This shampoo is amazing! It feels great & lathers nice, it goes down the drain clear & my hair looks really good! It blends the demarcation line great & tones my silvers to a really pretty color silver & tones the dark brown, it works great for all the colors on my hair! Buy it!
A**R
Best shampoo ever!
My hair look healthy, shiny and easy to manage. I used it one a week with the conditioner….my husband love it too. I highly recommended.
N**Y
My favourite shampoo
Great shampoo for my silver hair, love the fragrance too.
A**A
Huele delicioso
Me gusta que el color morado no es tan intenso es algo claro. He usado otros que dejan el cabello color lila y se ven raros. Este shampoo usandolo 3 veces a la semana si resalta el tono blanco de las canas sin teñirlas de morado. El aroma me encanta, se siente como muy natural, no me reseca el cabello y lo uso de 2 a 3 veces a la semana. Rinde mucho porque se ocupa poco para una melena mediana.
G**D
Super !
Meine Frau schwört seit vielen Jahren auf dieses Produkt. Es läßt die Haare glänzen und verströmt einen guten Duft. Da das Produkt sehr sparsam in der Anwendung ist, stimmt das Preis-leistungsverhältnis .
R**Y
Wonderful product
Don’t be put off the price as this lasts for ages. I use 1 pump every 2 days on my medium length bob and this bottle size lasts me over a year. It has a divine almond smell which people frequently comment on. Really enhances my grey hair and brings out the natural silvers. My hair is always soft and shiny after use and total strangers have stopped me in the street to ask what I use on it! A natural organic product with no hidden nasties, plus packaging is recycled. I love it and highly recommend.
Trustpilot
2 months ago
1 week ago