






⚡ Pull wires like a pro—smooth, fast, and flawless every time!
The Southwire 104 Pull-It is a durable, easy-to-use wire pulling device designed to fit all standard outlet boxes. Featuring built-in rollers, it ensures smooth wire feeding without scuffs or restarts, significantly reducing labor time and costs. Trusted by professionals and backed by over 700 positive reviews, it’s a must-have tool for efficient electrical installations.








| Customer Reviews | 4.6 out of 5 stars 721 Reviews |
V**Z
No more scratch or ripe wire
Awesome piece to run electrical wire without ripping the wire. Easy to install and very helpful.
J**S
Great tool for wire pulling
Nice tool……
J**G
Limit in the amount of wire per pull
Work well, but only for amount of wires fit 3/4” conduit
C**G
Works well
Works great no issues makes pulls easier.
B**E
Great tool
Thai is a great tool for one person to be able to pull wire solo. No kinks, or pinching on any of the corners.
A**R
Amazing tool
I use it everytime I'm pulling wires from one box to another.
A**M
Wire pulling aid
One of the Best helping partner for wire pull
J**Y
Works as intended
Very well built and worth every penny. I had about a 150’ underground pull through 3/4” pvc. I put this at my entry point and was able to pull my conductors through pretty easily. Definitely made pulling a lot easier.
Trustpilot
5 days ago
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