Successful Business Intelligence, Second Edition: Unlock the Value of BI & Big Data

The key difference between the Kindle and hard cover version is the Kindle version's images are in color.This is a newer edition from her 2007 book Successful Business Intelligence: Secrets to Making BI a Killer AppBack in 2007 agile BI was a hot topic, along with master data management and operational business intelligence. In this newer version cloud, big data, mobile BI are the newer topics while agile continues to be a hot topic. Cindi has updated the survey results in this book as well. Other topics covered include open-source BI and databases, something I had not considered. She has updated the agile portion of the book to include scrum methods and sprints and how they work.What is especially interesting is all the customer case stories, crossing industries and BI vendors. They include Netflix, Medtronic, FlightStats, the Dow Chemical Company, Macy's and more. Each company is trying to solve a different problem with Business Intelligence. Medtronic is an SAP customer, while Macy's is using a combination of SAP BusinessObjects and Tableau.She goes into depth discussing the business-IT partnership of BI, and the personality types associated with each. It was interesting to me to see the Meyers-Briggs personality test covered, as introverts are generally with IT while those in the business are extraverts.What is in it for you as a customer or partner reading this book? To me it would be to benchmark your company/customer to the survey results/companies in the book. It is good to take a step back and look at the industry outlook and see what other vendors are doing with BI, Big Data, Cloud and more. How do you measure success in business intelligence? See how other companies do it in this book and see how others responded to her survey.You can also learn about the "LOFT" effect - "Luck, Opportunity,Frustration, Threat" along with the resulting case studies at each Company. See how companies are using social media in their businesses along with the "Big Data".

Really well written for a reader who needs to know and be aware of the breadth and logic of the technical aspects associated BI but does not need deep technical details. Just the right balance.The only reason for 4 for 5 stars is that some information is a bit dated (2014), but most content foundational and is just as relevant as when it was written.

Cindi is a master in helping the reader and implementer understand where to find and recognize value in deploying Business Intelligence. She is not theoretical, but a pragmatist who cites example after example and has hands-on experience. So many authors talk about the subject and quote others, but Cindi's knowledge is experiential and based on exposure to products and use cases. She steps you through the choices and helps you understand how to measure value. She speaks to both the business users and the technocrats with a language and examples that we all can understand. A refreshing read and not a re-hash of older tomes on a similar topic.

I have the first version of this book and this is pretty much the same book with the addition of some analytics and big data. If you don't have the first addition well worth the purchase. I just feel I spent too much for this selection.

I like how the author is using first-person. The only gripe is that she can keep her opinions to herself. I know that sounds a little harsh, but one part of the book the author says "Hire a Woman, not a Man". She could've left that part out of her book.

Even though they say it is used. The book is brand new. I recommend it.

The best book I read from BI perspective.

Book was clear and to the point on topics. Instills more confidence in what someone working in BI or going to work in it.

Cours universitaire, bien écrit et simple

While the book is a bit outdated for such a fast paced industry, being published in 2013, it remains an interesting read that gives context and understanding on more global processes.Worth the read, regardless of the technologies mentioned.

Comprei o livro por ter interesse no tema. Mesmo não tendo muito conhecimento no assunto, a leitura é fácil e leve. Recomendo!

BI has changed since this was published, but it's an excellent place to start learning about business intelligence. A good read, like taking a foundational course.

not as large as i expected but has a lot of content.