The Meaning Revolution: The Power of Transcendent Leadership

Fred Kofman’s book The Meaning Revolution provides significant contributions to business management, self-improvement, and economics which is remarkable for a single book. The Meaning Revolution explains why organizations who seek to hire top talent need a noble purpose. This noble purpose is necessary not merely to get talent in the door, but to keep them engaged and retained. Leadership is fundamental to creating the corporate culture that Fred Kofman describes in the book, and his professional experience makes him uniquely qualified to speak on the matter. This book is not just for C-level executives but provides a basis for a shared culture for employees at all levels of an organization. Successful organizations should discuss these ideas and implement these practices.Kofman calls for self-awareness when leading a team or interacting with co-workers. This emphasis on purpose, emotions, and effective relationships lie outside the preview of the most corrosive corporate cultures. The book persuasively argues that companies cannot afford to ignore these subjects. Indeed, with the growing competition for top talent, employees increasingly don’t decide where to work on a financial basis. Kofman encourages us to be better employers, workers, and human beings by explaining what it means to live and work more consciously.If that were not enough, Kofman makes significant contributions to theories of the firm in this book. Economists, particularly in the Austrian school and Public Choice, have thought deeply about the role of prices in economic calculation. This book should be read in conjunction with Oliver E. Williamson’s Markets and Hierarchies: Analysis and Antitrust Implications and F. A. Hayek’s Individualism and Economic Order. Kofman argues that corporate culture and a noble mission is a nonexcludable, nonrivalrous, good that thriving companies invest.The last chapter of Kofman’s book has overlap with John Mackey’s book Conscious Capitalism: Liberating the Heroic Spirit of Business. Kofman inspires business leaders to pursue more than mere profits for shareholders. This chapter is more than rehashing the Mackey versus Friedman debates, which can be found on Reason’s website. This book articulates the need for more conscious capitalism in a fresh way that, if adopted, could significantly improve the lives of millions of workers and stakeholders.This book is a must-read for everyone who wants to live a better life, be more productive, or construct a new company engagement initiative.

Enjoyed Fred Kofman's "The Meaning Revolution" -terrific insight and research into leadership. Kofman has the unique experiences of thought leadership with both Google and LinkedIn, but his ability to personalize the lessons of transcendent leadership make "The Meaning Revolution " a must read for those who lead or who aspire to lead.Transcendent leadership is servant leadership on steroids, challenging those who wish to pursue a high expectation for helping those being served to discover and live a noble, purpose-filled life.An economist by training, Kofman also blends spirituality & psychology to substantiate his case.Definitely a book I will read more than once and one I highly recommend.

Fred Kofman brings a very innovative and life changing approach to business and leadership.After his excellent first book, Conscious Business, he gives a more mature and inspiring view of how one can achieve much more than just a successful career. To really be a transcendent leader, one has to have more than just the company in mind. She has to be aware of how she impacts people's lives. Live and lead by the mission and "Die before one dies".It is a must read for any person who leads or want to be a leader some day. I highly recommend.

A riveting analysis of what work today means - and why large organizations should care. Kofman's followup to Conscious Business illuminates the fundamental human need to find meaning in our work, and starkly outlines the extent to which businesses today are missing the mark on harnessing that powerful need to their own advantage.

I admire Fred as one of the most important thinkers of our time. I have learned a lot from all of his books. He has an amazing combination of business and human insights. If you haven't read any of his books please do it. Leadership and meaning is what make us different from machines.

Do you lead today or aspire to lead in the future? What type of leader would you need to be to inspire those around you to live a purposeful life while still outperforming the competition? This book by Fred Kofman provides a framework to accomplish this developed from his experience as a global executive coach and consultant.I would highly recommend this book to anyone in a business or leadership role who is interested in not only making an impact on their company but also making an impact on their employee’s lives and beyond.

What a tremendous read! Fred Kofman’s book The Meaning Revolution offers a refreshing and powerful take that reminds us that true leadership is about creating a culture of purpose and meaning. Fred presents his material through powerful stories and analogies that make his concepts come to life. This is an absolute must read anyone who desires a shared culture of intrinsically motivated employees at all levels of an organization.

Hearing Fred's voice guided me towards a new layer of the trail thru living my purpose on this life.I thank every word and keep thinking about compassionate wisdom.Gracias desde Argentina,Pablo

Another view on leadership = Super conscious leadership - the good, true and beautiful 🥇❤️

Very rich in concepts and principles that drive our everyday management challenges. Require to be open and eager to embrace a new way to conceive how and why human organizations are driven and the results you get in either case. Excellent book, a lot of insights and a trigger of great conversations to bring the insights to everyday life.

La empresa consciente representa una creación convencional o un resultado que conjuga las voluntades de los interesados. La fuente de conciencia en las personas puede resultar inexplicable, sin embargo sus cualidades no. Un líder que posea estas cualidades puede ser un eclosionador de cambios en la manera de hacer empresa en el mundo

I saw Fred on WOBI, and liked to know more about his way of doing things. This book accomplished that. Combining his experience with new trends in business and very practical day to day activities.

I would recommend this book to anyone who works with people in the organizations. Especially if they are senior managers and have many people under them. Superb read and very insightful. It helps the reader to comprehend why we behave and do certain things at work environment.