Influencer: Building Your Personal Brand in the Age of Social Media

Easy read even if you aren't looking to become an influencer it talks about all the different layers and how to of social media good for more than just influencers.

This book is a must read for up-and-coming concentrators.

This book it's informative and provides information about how to establish a brand and online presence. However, seems directed towards the beauty and fashion industry; leaving out other fields like small businesses or real estate. Nevertheless, is worth reading.

Transitioning to running my blog full-time left me lost with no idea of what my next step would be—there is so much information out there that it can be challenging to discern what is relevant and what is not. Brittany removed the guesswork of it and laid everything out. I am clear about the possibilities and what it will take to accomplish my goals. I love the blunt way the information was presented and the real-life examples and advice from people doing it and doing it well.This is a MUST-READ for anyone in the content creation industry, even if you have been in it for a while.I rated this book five stars because the book is an easy read with loads of helpful information and zero fluff.

Before reading this book, I was enthusiastic and passionate about sharing different makeup and nail design looks via Instagram. My following has been and continues to be organic interactive followers. I wanted and needed to increase my social media following. I needed to learn how to improve my social media profile, that can lead to increased followers. I knew that I need to improve my social media marketing plan. I seriously wanted to figure out, how to use social media to gain many more loyal, interactive followers. And, to gain followers to purchase my own cosmetics brand. This season I have launched my brand of skincare and makeup. (The launch of my own company was my ultimate goal.) These are the following things that I appreciated about this book, and is helpful for myself:1. Before buying this book, I either spent my personal money on makeup products or I would receive free makeup products from different brands. Sometimes, I still record and post "sponsored content" for other beauty brands. Chapter 5: "Money," helped me to know exactly how to calculate the formula, to know the appropriate amount to charge to the beauty brand, that initiates contact with me.2. The author explained the professional information that needs to be included on an influencers' profile. This was helpful. I needed to better organize the contact, heading, and other information, for my social media profiles to look more professional or polished.3. Chapter 2: "The Audience," helped me with so many things that I was overlooking. The importance of engaging into genuine conversations or comments with the followers. Previously, I thought that the number of likes for a post was just enough. Now I realize that, I need to write questions about the product that is featured within the post. Also, in this chapter, there is a helpful list of #hashtags, that can be used when posting photo's or video's to social media.4. This book has given me the guideline to become better at different aspects of operating my social media campaigns, posting and promotions. Over the months, I continue to use this book as a good reference, to help myself know the sensible, logical actions to do, to meet my social goals. I am 100% satisfied with this book purchase.

I highly recommend this book for any independent creator or business.I was hesitant at first because of some of the youtube reviews i saw for this book. People were saying that it was just okay, and it was written for people who only want to learn about working with influencers. It is definitely helpful for “influencers”, but the information in this book is relevant to any brand that wants to learn anything about marketing and attention the internet. It’s is obvious that the best and biggest place to do marketing on the internet is through social media, so “influencer” is just the term that will be used to frame the information. The section that stuck with me the most is when she breaks down how businesses view social media accounts depending on what sort of engagement and following they have. Incredibly valuable information that I will never forget!I am so thankful I read this! I recommend it to every person or business who wants to build a following on social media.This book will clear up any doubts you have in your understanding of social media marketing, and the author writes in a very direct and no nonsense way.

This book have a lot of tips and advices. Perfect for beginners which need a hand to come to this world. I was reading the book with such a pleasure that I don’t know even when and how fast I did it. I like the straight way of Brittany’s words, while you are reading is easy to feel passion of someone who what to give this passion to people. Now after this book, it’s time to correct mistakes and work as never before! I’ll recommend this book for all people who want to work in social media. 256 pages with wisdom, pleasure and surprises.

I was hugely disappointed at just how sexist this book is. It refers to influencers solely using female pronouns ‘her’ ‘she’.Struggled to read on.

The books really targets the girls that want to "influence" by wearing cosmetics and take endless pictures of herself. I didn't find real business strategies that could be applied universally. Quite sad, I thought it would help me improve my IG presence... Nope!

Author gave some Nice tips, good read.

Broken down in to easy to read sections.