Color Ultime 5.89 Radiant Plum Hair Dye, Permanent Intense Plum with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures

My favorite color!!! Works sooo well and lasts a long time before fading. When it does fade it’s a pretty dark copper color!

This is a very dark color. I was looking for a dark color. I dyed my hair yesterday. I made the mistake of picking the wrong color. This is the black cherry. I have to say I’m not mad about it! I’ve already received a lot of compliments on it. I color my hair all the time myself with pinks, reds, purples and even oranges. This is the first time I have ever gone this dark. I was a natural blonde but as I get older that started to become mousey and of coarse I have grays. (I’m 61) Those colors washed me out now. I made the mistake with the last color to dye with an ask brown color and then the dark color and it didn’t stay because my hair had already been saturated leaving no space for the new color to absorb into the strands. That washed out very quickly. I’m really hoping this lasts for me. I haven’t washed it again yet. If it doesn’t last, it will probably be because of my already dyed hair and then I will bleach it and try again. I won’t blame the dye. So far I am happy with the brand which I have used in the past but I’m not someone who is loyal to just a brand. I try all of them. My hair feels very soft! It smells great! My husband even told me I smelled good. I think he thought I had perfume on. LOL! I say buy it. Try it. Make sure you’ve left enough time from the last dye job to let the color to saturate your hair. I am not a stylist. I do not have a license. I’m just someone getting older who wants to have fun with her hair while she has it and feel younger and pretty. Changing up my hair makes me feel good. Plus it’s fun! It’s just hair. It can be changed. It can also be lost in life. Enjoy it while you have it! Just give it a little love with some TLC hair conditioners here and there. The after conditioner provided with this brand is wonderful! I wish they sold it separately! My pics are in bright light and regular light. Very dark in lower light. Bright in bright light.

I've bought this twice, and this hairdye is the perfect cool toned dark red color that I wanted. I put it over my light brown hair and I left it on until it turned dark plum. It lasts super long (I wash with non hot water for the first few washes) and fades nicely without turning orange or patchy. My hair didn't feel damaged at all afterwards.

Omg!!! In love! My hair was half grown out grey and the other half was a very faded black so basically dark brown and I am BLOWN AWAY at how beautiful this is! I will never go back. It doesn't hardly fade at all either....IN LOVE!

So....I thought that this would work, as it's darker than the brown that my hair was previously colored. I have strong gray regrowth as well, and it was a few inches long, as I was waiting between colorings to let my hair detox a bit. My hair is in great condition, thick, about shoulder length. There was enough in the bottle that I had about a quarter left over. I'd recommend two bottles for longer hair. My hair brushes the tops of my shoulders and doesn't go past. My hair was brown, and I had two bleached 'chunks' in the front, one on the top layers of my hair, one as peekaboo under the top layer. They were pretty wide. I was going for a two-tone, but one that I could wear to the office. This color is a pretty brown, smoky purple on the bleached areas. Otherwise, there's only a faint sheen/no deposit at all on my brown hair. As far as gray coverage? I did the full thirty minutes and started on my roots, so that color was on my roots for a bit longer than the length. And I can't say that it covered my grays well enough that I'd use this color again. I might, just to see if it does better next time or has better coverage on the older gray strands as it layers, but I'm not sure. My 'grays' are light silver and this couldn't entirely cover them. There's obvious less deposit on the silver strands verses the browns. The good news is that because I have more gray than brown coming in, the coverage looks pretty uniform. It's just not what I wanted. On my roots, it's a nice, smoky brown, with some lighter streaks where the gray is. On my bleached areas, it's the box color and looks really pretty. Over the existing brown dye, there's pretty much nothing that's changed. So, if you've colored your hair darker, do a prebleach. You don't need to do a harsh one or to do it for long. Just lift your hair to a lighter brown/darker copper, and this should work fine on it. Don't forget to wait a couple of days between bleaching and dying and to moisturize the crap out of your hair. I recommend Perfect Hair Day for colored hair. It's extremely nourishing and worth the price to have silky soft hair after bleaching.

I’ve been obsessed with dying my hair recently, after having virgin hair most of my life. The brands I’ve tried to far are manic panic and arctic fox, and now this brand! Out of the other brands, I’d say this one wins when it comes to vibrancy and longevity. I dyed my hair a month ago already, and the color hasn’t faded at all. I had bleached my hair before coloring, so I’m not sure if that affects longevity in any way—but point is: the color lasts long and it’s cute. I get compliments on this color all the time, and it’s much brighter when you stand in the sun. I would recommend this color if you want something vibrant and new! 😋

This color is very vibrant and lasted quite awhile. The Schwarkopf collection of colors seem to work better on my hair. If you are considering red, I recommend giving it a try.

I've been using this for years and truly love the vibrant color

Satisfait

I love this brand and especially this color, black cherry, it's extremely hard to find in stores so I'm happy to have found it on Amazon, so I stocked up a bit. This hair color is easy to apply and no real overwhelming smell, it does a decent Job covering my grey areas but could by better. Great product

Dying my hair with this was so messy but the result is worth it! I have really long hair so i bought two bottles but I only needed 1 1/2. The color is really cool, looks black in a darker environment and then when theres light its a lovely purple red shade (black cherry). Compared to another red ive had before, this one comes out very little in the shower. Also i was surprised at how it didnt damage my hair, usually after dye it will be so fragile and dry, its not the case so far! They should include gloves in the packaging

The color was more black then the cherry.